Ohio Chapter, American Academy of Pediatrics (Ohio AAP)

Digital Marketing

• Serve as digital marketing SME, partner with program leads and marketing colleagues on areas of improvement to digital properties and digital marketing approaches, and lead implementation of initiatives where appropriate.
• Serve as internal steward for PM Pediatric Care's digital acquisition funnel, working to improve the digital consumer experience and create a frictionless patient conversion journey.
• Understand the data integration between marketing automation platform, marketing attribution system, and EMR/CRM solution, and use this knowledge to enhance our data feedback loop, improve the efficiency and agility of marketing programs, and recommend new ways to achieve our target goals.
• Work with creative colleagues to maintain quality and visibility of PM Pediatric Care's digital ads, media, and assets.
• Advise team members on best practices for digital marketing and SEO; make recommendations to ensure achievement of goals.
• Serve as key operator of Hubspot platform, while also overseeing digital marketing manager in the successful day-to-day operations of the system, ensuring the tool is being used appropriately to achieve volume, engagement, and retention goals.
• Recommend new automations and programs to fully leverage the capabilities of our platforms and achieve targets.
• Serve as internal patient engagement evangelist, owning the engagement strategy and measurement.
• Direct the distribution of e-newsletters, e-promotions, drip/nurture campaigns, and SMS campaigns; including journey creation and management of segmentation and dynamic content when appropriate.
• Establish measurable lead generation programs to drive new patient volume.
• Foster and maintain relationships with internal and external technology teams, including IT, dev agency, and hosting vendors, to maintain ongoing support, continued website up-time, and ongoing development and enhancements.
• Direct and participate in successful/ongoing WordPress maintenance, including WordPress core updates and plugin updates.
• Monitor media spend and leverage data tools to maximize the value of PPC campaigns/optimize campaign performance.

Digital Marketing Director

Business Development Rep

• Develop partnerships with large medical systems (hospitals, integrated delivery networks, specialty groups) to create referral pipelines into the organization’s urgent care and mental health services.
• Build strong provider relationships (primary care, pediatrics, and specialty practices) to ensure continuous patient referrals.
• Establish integrated care pathways that connect urgent care and primary care with behavioral health services.
• Develop partnerships with public and private school districts for urgent care and mental health referral programs.
• Negotiate agreements with commercial payers, Medicaid, and Medicare Advantage plans to establish the organization as a preferred or primary provider of mental health services across markets.
• Support payer population health strategies by integrating behavioral health into their outpatient programs.
• Develop and execute a growth roadmap that combines partnerships, referrals, payer contracting, and acquisitions.
• Build and lead a business development team with clear metrics for referral volume, payer contracts, and acquisitions closed.
• Monitor market trends and competitive dynamics in behavioral health to anticipate opportunities and risks.
• Identify, evaluate, and acquire small to mid-sized independent mental health practices as part of the national expansion plan.
• Lead all stages of the acquisition process including sourcing, due diligence and negotiation.
• Directly responsible for new customer growth with proven ROI.

Vice President of Sales Growth – Business Development

Operations

• Serve as a project lead on payer-related initiatives, tracking timelines, deliverables, and cross-departmental coordination.
• Support claim submission, denial management, and appeals workflows across RCM and Behavioral Health (BH) teams.
• Proactively monitor aging claims and payer issues, driving resolution through effective collaboration with billing vendors and internal stakeholders.
• Identify systemic denial trends, develop corrective action plans, and escalate complex issues appropriately.
• Ensure payer enrollments, credentialing updates, and clearinghouse requirements are on schedule and compliant.
• Build and maintain dashboards, Excel-based reports, and trackers to measure revenue cycle performance.
• Support leadership with financial forecasting, reconciliation, and variance analysis.
• Organize and present data to support audits, compliance, payer reporting, and operational reviews.
• Develop standardized templates and reporting procedures to increase visibility and efficiency across teams.
• Act as a liaison between RCM leadership, billing vendors, and internal departments to ensure goals and timelines are met.
• Assist in creating and maintaining SOPs and documentation to support training and compliance.
• Drive continuous improvement by identifying workflow gaps and recommending scalable solutions.
• Support strategic initiatives by delivering insights that enhance reimbursement, reduce denials, and optimize operational efficiency.

Revenue Cycle Lead – Billing Operations

Manager

• Work with internal departments to ensure facilities support employee productivity, safety, and comfort
• Manage escalations related to facility issues, ensuring timely resolution by the service provider
• Support new site development and buildout
• Coordinate repairs and maintenance between Operations and the outsourced maintenance company, ensuring minimal disruption to patient care
• Implement preventative maintenance programs and track completion across locations
• Manage our 3rd party facilities and construction/design team
• Source, negotiate, and manage relationships with third-party vendors and service providers
• Oversee vendor performance, ensuring adherence to service level agreements and quality standards
• Conduct regular review meetings with the service provider to evaluate performance, address issues, and implement improvements
• Manage facilities budget, track spending, and identify opportunities for cost efficiency

Facilities Manager

• Provide leadership and strategic direction for all operational functions across 85 practices
• Partner with the COO and CEO to align business objectives with operational execution
• Directly manage, mentor, and develop the Regional Operations Directors
• Own responsibility for practice-level P&L performance, ensuring delivery of revenue growth and operational efficiency
• Drive standardization, best practices, and continuous improvement initiatives across all locations
• Ensure practices deliver a consistent, high-quality patient experience while meeting regulatory and compliance standards
• Collaborate with clinical leadership, finance, marketing, and other functions to support enterprise growth and innovation

Digital Marketing Director

Vice President of Sales Growth – Business Development

Revenue Cycle Lead – Billing Operations

Facilities Manager

Senior Vice President – Operations