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CRM Executive
Ogilvy GreeceCRM Executive supporting planning and execution of CRM campaigns for distinguished brands in Greece. Engaging customer communications across multiple channels with a focus on CRM strategy and marketing automation.
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Effectively manage CRM campaigns. Implement CRM strategy and campaigns' execution (newsletters, Viber/SMS messages, push notifications, etc.); and be responsible for scheduling, sending, editing, and testing CRM campaigns.
- Prepare campaign assets and ensure content, layout, and personalization are optimized across channels.
- Identify and analyze users' behavior patterns, build customer segmentation and personalization strategies, conduct A/B testing, and design ongoing communication plans targeted to those segments.
- Support customer segmentation activities and audience selection for CRM campaigns.
- Monitor campaign performance and prepare reports with key insights and recommendations.
- Assist in the design and content development of user experiences, including the design of customer journeys, promotional links, loyalty tactics, etc.
- Collaborate with internal teams to ensure smooth campaign execution.
- Stay up to date with CRM trends, tools, and best practices while continuously developing CRM knowledge.
Requirements
What you’ll need- 1–2 years of experience in a CRM, digital marketing, or marketing-related role.
- Basic understanding of CRM principles and customer lifecycle marketing.
- Hands-on experience with email marketing platforms or Marketing Automation Platforms (e.g., Salesforce, Mailchimp, Contact Pigeon, Adobe, Microsoft Dynamics, Moosend, etc.) will be considered an asset.
- Familiarity with Salesforce Marketing Cloud and web analytics platforms will be considered a plus.
- Good organizational skills and attention to detail.
- Analytical mindset with an interest in data and campaign performance.
- Strong oral and written communication and presentation skills.
- Degree in Marketing, Communications, Business, or a related field.
Benefits
Comp & perks- A competitive package matching the candidate’s skills and experience.
- Private medical health insurance program.
- Gain access to the best local and global trainings.
- Privileged access to state-of-the-art AI tools (WPP Open).
- Great work environment.
- Gym/workout membership.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM PrinciplesCustomer Lifecycle MarketingCampaign Performance AnalysisContent DevelopmentData Analysis
Soft Skills
Organizational SkillsAttention to DetailCommunication SkillsPresentation Skills