Creative Director

OGI Eyewear

Creative Director leading and evolving the Pair Eyewear brand across every touchpoint. Partnering with Marketing and Product teams to drive artistic vision and campaign execution.

Posted 7/27/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $180,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative direction and integrated marketing campaign execution, with a strong focus on team leadership, visual design, and cross-functional collaboration. Proficient in leveraging AI tools to enhance creative production and maintain high standards of brand consistency.

Highest-signal resume keywords

Creative DirectionIntegrated Marketing CampaignsTeam LeadershipVisual Design SensibilityAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative StrategyCampaign ExecutionPhotoshoot ManagementVideo ProductionBrand Development

Soft Skills

MentorshipFeedback ProvisionCollaboration

Tools & Technologies

FigmaAdobe Creative SuiteCreative Production Workflows

Industry Keywords

Brand GuidelinesPerformance MarketingCreative QualityCross-Functional Collaboration

About the role

Key responsibilities & impact

Define and evolve Pair Eyewear’s creative vision across all channels, ensuring a cohesive and differentiated brand
Partner with Marketing, Product, and Leadership to align creative strategy with key business goals and growth priorities
Lead the concepting and execution of integrated campaigns across paid, owned, and earned channels
Own creative vision and direction for photoshoots, video, product launches, and key brand moments
Build, lead, and develop a high-performing creative team across design, copy, content, and production
Provide clear direction, thoughtful feedback, and mentorship to elevate both individual and team output
Own creative resourcing, prioritization, and budget allocation across initiatives
Establish and refine processes that improve speed, quality, and cross-functional collaboration
Manage external partners, freelancers, and agencies as needed
Maintain and evolve brand guidelines and creative standards to ensure consistency across all touchpoints
Champion a high bar for creative quality while enabling speed and iteration

Requirements

What you’ll need

8+ years of experience in creative roles, with experience leading teams (in-house, agency, or both)
Proven experience developing and executing integrated marketing campaigns across multiple channels
Strong portfolio demonstrating creative direction across brand, digital, and physical experiences
Experience working with performance marketing teams and understanding how creative drives results
Experience leveraging AI tools (e.g., generative image, video, and copy tools) to accelerate creative production, testing velocity, and workflow efficiency
Exceptional visual design sensibility, attention to detail, and storytelling ability
Experience leading photoshoots, video production, and large-scale campaign execution
Strong leadership and team management experience
Familiarity with tools like Figma, Adobe Creative Suite, and creative production workflows

Benefits

Comp & perks

Health, vision and dental insurance
Generous vacation policies
Competitive salaries with equity opportunities
Retirement savings plan options
Free eyewear (plus discounts for family and friends)