Organic Social & Community Manager

OGI Eyewear

Organic Social & Community Manager tasked with enhancing Pair Eyewear's community and content across social platforms. Focused on strategy, engagement, and brand representation.

Posted 7/27/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in organic social media strategy, community management, and content creation across platforms like Instagram, TikTok, and Facebook. Proven ability to engage audiences, manage content calendars, and collaborate effectively with creative and marketing teams.

Highest-signal resume keywords

Organic Social Media ManagementCommunity EngagementContent Calendar ManagementAudience Growth StrategiesProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent CreationPlatform AlgorithmsCommunity Insights AnalysisUser-Generated Content (UGC) Management

Soft Skills

CollaborationCommunicationRelationship BuildingProblem Solving

Industry Keywords

Direct-To-Consumer (DTC)Brand Community BuildingCreative FormatsCustomer CareMarketing Collaboration

About the role

Key responsibilities & impact

Own strategy, planning, and publishing across all organic social channels (Instagram, TikTok, Facebook, and emerging platforms)
Build and manage a monthly content calendar aligned to product drops, licensed collection launches, seasonal moments, and brand tentpoles
Partner with the creative team to brief and develop channel-native content — from polished brand assets to lo-fi, UGC-style formats — ensuring every post earns its place in the feed
Stay ahead of platform trends and algorithm shifts, bringing forward-looking channel recommendations to the broader marketing team
Own the community inbox: respond to comments, DMs, and mentions across all platforms with speed, warmth, and brand voice consistency
Build systems and playbooks for community engagement — from customer care escalations to proactive community outreach
Identify, engage, and cultivate relationships with Pair+ family, loyal customers, and organic advocates
Surface community insights — recurring questions, trending topics, customer sentiment — and share them with product, creative, and marketing teams
Collaborate with marketing & creative teams to source and manage a pipeline of UGC creators and micro-influencers who authentically align with Pair's audience and aesthetic
Brief creators on seasonal campaigns, product launches, and licensed collections (Disney, Marvel and beyond)
Partner with the creative & paid social team to share high-performing organic content and community signals that inform ad creative
Collaborate with the retention and email teams to ensure community-driven moments (drops, contests, member milestones) are amplified across channels
Coordinate with the marketing, product and creative teams on licensed collection rollouts, ensuring organic social content meets both Pair brand standards and partner style guides

Requirements

What you’ll need

4+ years of hands-on organic social and community management experience, ideally within the DTC space.
Deep fluency across core social platforms (Facebook, Instagram and TikTok.) You understand the platforms' creative formats, algorithms, and community dynamics
Demonstrated track record of growing engaged audiences and building brand communities, not just impression metrics
Strong project management skills: you can run a content calendar and manage creator relationships without dropping balls
Comfortable working within or alongside a creative/marketing/CRM teams to brief, review, and ship content at pace

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements