Paid Social Manager

OGI Eyewear

Paid Social Manager responsible for scaling presence on Meta and TikTok for Pair Eyewear. Collaborating across teams to drive customer growth and creative optimization.

Posted 7/27/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing full-funnel paid social strategies across platforms like Meta and TikTok, with a strong focus on performance metrics and data-driven decision-making. Proven ability to collaborate cross-functionally and leverage AI tools for creative experimentation and optimization.

Highest-signal resume keywords

Paid Social StrategyMeta Ads ManagerTikTok AdsPerformance MetricsCreative Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social StrategyPerformance MetricsAttribution ModelsKPI DefinitionBudget ManagementBid Strategy ManagementData AnalysisCreative ManagementRetargeting FrameworksReporting

Soft Skills

Eagerness to LearnCollaboration

Tools & Technologies

Meta Ads ManagerTikTok AdsAI Tools

Industry Keywords

ROASCACCPALTVIncrementalityAttributionCreative ExperimentationCo-Branded Collaborations

About the role

Key responsibilities & impact

Develop and execute full-funnel paid social strategies across Meta, TikTok, and additional channels
Own budget pacing and bid strategy management across campaigns
Establish a strong POV on retargeting frameworks
Partner with our data & analytics team on attribution models
Define tactic-level KPIs and build actionable reporting
Collaborate with our Creative team to own our testing roadmap
Leverage AI tools to accelerate creative experimentation
Partner cross-functionally with creative, product, CRM, and data & analytics teams

Requirements

What you’ll need

5+ years of experience in paid social strategy and execution
Deep, current hands-on fluency in Meta Ads Manager and TikTok Ads
Strong understanding of performance metrics including ROAS, CAC, CPA, LTV, incrementality, and attribution
Comfortable with raw data and ad platform reporting
Background managing creative for licensed partnerships or co-branded collaborations
Eagerness to learn, experiment, and grow

Benefits

Comp & perks

We are dedicated to fostering a joyful and dynamic workplace
Professional development opportunities