Paid Search/SEO Manager

OGI Eyewear

Paid Search/SEO Manager at Pair Eyewear overseeing search strategy and execution. Focusing on both paid and organic search to boost customer acquisition and brand visibility.

Posted 5/4/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Own strategy, execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads (Shopping, Search, Performance Max, YouTube, Demand Gen)
Manage and allocate a multi-million dollar search budget to hit customer acquisition cost targets
Build and maintain a rigorous testing cadence around keywords, bidding strategies, ad copy & landing pages
Own feed management and segmentation opportunities
Stay ahead of platform changes (Demand Gen, SmartAI, PMAX evolution) and bring forward-looking recommendations
Own organic search strategy across technical SEO, on-page optimization, and content
Develop and execute a content strategy targeting high-intent keywords across the eyewear space
Build and manage a link acquisition program to grow domain authority over time
Partner with the data & analytics team to build reporting in Looker and ensure search data (paid + organic) integrates cleanly into our internal views
Collaborate with the creative team to align search messaging & asset evaluation across our campaigns
Coordinate with paid social and affiliate to align channel strategy, share keyword intelligence, and avoid cannibalization

Requirements

What you’ll need

6+ years of hands-on experience in paid search and SEO, ideally within DTC or e-commerce
Deep fluency in Google Ads, Google Merchant Center, and Microsoft Ads — you can build and QA campaigns yourself with expertise within Google Ads Editor
Experience managing $3M+ in annual search spend with demonstrable efficiency gains
Strong understanding of incrementality, attribution, and how paid and organic search fit into a broader media mix
Comfortable assessing and analyzing data within Looker

Benefits

Comp & perks

Health, vision and dental insurance
Generous vacation policies
Competitive salaries with equity opportunities
Retirement savings plan options
Free eyewear (plus discounts for family and friends)

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid searchSEOGoogle AdsMicrosoft AdsGoogle Merchant CenterGoogle Ads Editorkeyword analysisbidding strategiesad copy optimizationlink acquisition

Soft Skills

strategic thinkingexecutionoptimizationcollaborationdata analysiscommunicationbudget managementtestingcreativityproblem-solving