Head of Ecommerce – Conversion Rate Optimization

ofinto

Lead UX/UI Design and Conversion Strategies for ofinto's E-Commerce presence. Oversee design projects and enhance customer experience across multiple markets.

Posted 5/16/2026full-timeZürich • 🇨🇭 SwitzerlandLeadWebsite

About the role

Key responsibilities & impact

UX/UI architecture & conversion design (approx. 50%)
Develop the UX strategy for our shops (CH, DE, AT, FR)
Independently create wireframes, prototypes and page concepts in Figma – grounded in sales psychology, not just “pretty”
Design and build new landing pages: hero section, page structure, CTAs, forms
Think in end-to-end customer journeys and funnels: Ad → Landing Page → Product Detail Page (PDP) → Cart → Post-purchase
Systematic setup of A/B tests & CRO: configure, analyze and translate results into concrete improvements
Further develop design standards: component library and Conversion Design Language for ofinto
Oversee and evaluate German copy (headlines, USPs, product texts) – ensure quality and sales effectiveness
Competitor analysis and derivation of concrete UX/conversion improvements
Lead our creative team (visual design, 3D, UX/UI) — internal and external resources
Clear, strategically founded briefs and reviews for all visual assets
Manage the complete 3D pipeline: product renderings, interactive configurators, 3D animations and videos
Ensure a consistent visual language across brand, ads and website
Coach and develop the team in site architecture, visual hierarchy and design quality
Use GA4, Hotjar/Clarity, heatmaps and session recordings to validate design decisions
Work closely with our CRO agency and performance marketing
Roadmap for website development and conversion optimization

Requirements

What you’ll need

UX/UI design as a core competency: portfolio with e‑commerce projects and measurable conversion impact
Figma expert: able to produce high-quality wireframes, prototypes and page concepts independently
Conversion mindset: understands sales psychology, thinks in funnels, A/B tests and user flows
Landing page experience: has not only designed landing pages but also implemented and optimized them in a CMS
Leadership skills: able to coach a small creative team (copy, design, 3D, UX) and elevate their work
Analytical: GA4, heatmaps, and A/B testing tools are daily tools
Native-level German: must be able to produce and edit copy
Nice-to-have: basic HTML/CSS knowledge, experience with BigCommerce or headless commerce

Benefits

Comp & perks

Responsibility from day one: you’ll own our most important sales channel and shape ofinto’s digital experience
Direct access to the CEO and decision-makers – short lines of communication and fast decisions
Creative team: experienced graphic, 3D and UX talents ready for your leadership
Creative freedom: build processes, design standards and testing frameworks the way you think is best
Hybrid model with flexible remote option, showrooms in Zurich
Competitive salary, optional bonus, up to 28 days of vacation
ofinto workstation setup: chair + desk provided
Career path toward Head of Digital Experience / VP Digital

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

UX/UI designwireframingprototypingconversion rate optimizationA/B testinglanding page designsales psychologyHTMLCSSe-commerce

Soft Skills

leadershipcoachinganalytical thinkingstrategic thinkingcommunication