Officium Group

SEO Marketing

• Support the development and execution of SEO strategies that enhance organic visibility and drive traffic growth.
• Conduct keyword research, competitor benchmarking, and content gap analysis to identify ranking opportunities.
• Collaborate with content teams to ensure alignment between SEO goals, content topics, and brand positioning.
• Regularly track and analyze SEO performance metrics, providing actionable insights and recommendations for continuous improvement.
• Plan, manage, and execute white-hat link-building campaigns to strengthen domain authority and search rankings.
• Identify and secure high-quality backlinks through guest posting, partnerships, PR placements, and influencer collaborations.
• Monitor and evaluate backlink quality, ensuring adherence to Google’s best practices and avoiding spammy link sources.
• Analyse competitors’ backlink profiles and develop outreach strategies to replicate or surpass their authority signals.
• Build and maintain relationships with journalists, bloggers, and media outlets to earn coverage and backlinks.
• Position founders and company spokespeople for expert commentary, interviews, and profile features across online media, industry publications, and podcasts.
• Track and report on digital PR campaigns, monitoring brand mentions, referral traffic, and earned media links.
• Work with developers to maintain website speed, proper indexing, and mobile responsiveness.
• Conduct technical audits using Google Search Console, Screaming Frog, or Ahrefs to detect crawl errors and broken links.
• Implement schema markup and structured data to enhance SERP visibility and improve click-through rates.
• Work closely with the content or marketing team to ensure content aligns with link-building and ranking objectives.
• Monitor competitors’ backlinks and content strategies to identify new opportunities.
• Skilled in keyword mapping, topic clustering, and aligning content with SEO goals.
• Optimise existing and new content for improved organic performance, readability, and conversion.
• Collaborate cross-functionally with marketing, design, and web teams to ensure seamless execution of SEO and PR strategies.
• Understand how technical, on-page, and off-page SEO interact.

PR/SEO Specialist