Product Marketing

• Own GTM strategy and execution for major launches and initiatives.
• Develop differentiated messaging and value propositions tailored to personas and verticals.
• Partner with Product and Growth Marketing to align roadmap, narrative, and campaigns.
• Build launch toolkits and internal enablement materials for Sales and CS.
• Analyze customer feedback, win/loss data, and competitive signals to inform strategy.
• Use AI and analytics tools to synthesize insights and spot emerging opportunities.
• Create core assets—pitch decks, one-pagers, product sheets, FAQs, and case studies.
• Partner with Sales Enablement to ensure consistent messaging and readiness.
• Collaborate with Demand Gen and ABX to help translate product stories into pipeline.
• Track launch success, adoption, and message resonance across channels.
• Report on product engagement, retention, and GTM performance.
• Document frameworks and workflows for repeatable GTM excellence.
• Train peers on AI-assisted tools and processes that boost productivity.
• Continuously evaluate and integrate emerging AI marketing technologies.

Product Marketing Manager

Product Marketing Manager

Senior Product Marketing Manager