Head of Marketing

OfficeRnD

Head of Marketing leading AI-first strategy, demand generation, and product marketing for OfficeRnD’s coworking software products. Driving pipeline, ARR, brand visibility, and distributed-team execution.

Posted 8/10/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading marketing strategy and execution for B2B SaaS products, with a focus on brand positioning, demand generation, and cross-functional team alignment. Proven ability to leverage data-driven insights to measure performance and optimize marketing workflows.

Highest-signal resume keywords

B2B SaaS Marketing LeadershipBrand StorytellingDemand Generation StrategyData Analysis and AttributionCross-Functional Team Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyDemand GenerationBrand PositioningPipeline MeasurementAI-Driven Marketing WorkflowsContent ManagementMarket ReadinessRevenue Target ManagementGlobal Marketing ProgramsEditorial Judgment

Soft Skills

LeadershipCommunicationCoachingCollaborationStrategic Thinking

Industry Keywords

B2B SaaSCoworking IndustryFlex IndustryRevenue OperationsSales Enablement

About the role

Key responsibilities & impact

Own marketing strategy and execution across two product lines and every stage of the funnel, from positioning and demand generation through product marketing and sales enablement
Lead the marketing organization and serve as the executive voice for how OfficeRnD tells its story
Join the Senior Leadership team, report to the CEO, and partner with Product, Sales, RevOps and Customer Experience
Set brand and go-to-market strategy across OfficeRnD Flex and OfficeRnD Workplace
Own brand narrative and positioning across core markets
Run demand generation and pipeline against revenue targets for Flex and Workplace, with monthly volume targets and spend triggers
Lead launch strategy and market readiness for new capabilities
Design AI-driven marketing workflows and prompts; build shared knowledge bases, style guides, templates, standards and quality control
Own visibility in search and AI answers, including comparison and total-cost pages, structured data, crawlability, PR, review-site presence and LLM referral tracking
Consolidate or archive cannibalizing content and fix competing URLs
Develop, coach and scale a cross-functional marketing team
Align Product and Engineering, Sales, RevOps and Customer Experience so marketing, product and revenue move together
Measure pipeline generated, ARR generated and ROAS through a monthly scorecard
Travel internationally 2–4 times per year

Requirements

What you’ll need

Led marketing at a B2B SaaS company with roughly $10M–$30M in ARR
Personally built agentic workflows in a live marketing function and can explain what work they replaced
Experience building brand and demand programs across multiple global geographies
Brand storytelling instincts combined with demand-generation rigor
Strong writing and editorial judgment
Comfortable with data and attribution
Experience working with and leading distributed teams across different time zones
Able to represent marketing at the leadership table and translate strategy into an executable plan
Availability to travel internationally 2–4 times per year
Must be located in the US Eastern or Central time zone
Knowledge of the Coworking / Flex industry is a plus
B2B Vertical SaaS experience is a plus
Relocation assistance is not provided

Benefits

Comp & perks

25 days paid time off
1 additional day off for your birthday
3 days off for volunteering
Health, dental and vision insurance
401k with 4% matching
Paid sick leave
Paid parental leave