Head of Marketing

OfficeRnD

Head of Marketing leading AI-first brand, demand generation, product marketing, and attribution for OfficeRnD’s coworking SaaS products. Building pipeline and revenue across global markets from Sofia.

Posted 8/10/2026full-timeSofia • 🇧🇬 BulgariaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing brand and demand generation strategies within the B2B SaaS sector, with a focus on AI-driven marketing workflows and performance measurement. Proven ability to lead marketing teams, collaborate with cross-functional leadership, and translate strategic goals into actionable plans.

Highest-signal resume keywords

B2B SaaS Marketing LeadershipDemand Generation StrategyAI-Driven Marketing WorkflowsBrand StorytellingData Analysis and Attribution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationBrand PositioningMarketing StrategyPerformance MeasurementContent ManagementWorkflow AutomationSEO OptimizationData AnalysisRevenue Target AchievementMarket Readiness

Soft Skills

Strong WritingEditorial JudgmentLeadershipCoachingCollaboration

Industry Keywords

B2BSaaSCoworkingFlex IndustryGlobal MarketingRevenue OperationsCustomer ExperienceARRROASInternational Travel

About the role

Key responsibilities & impact

Set the brand and go-to-market strategy across OfficeRnD Flex and OfficeRnD Workplace
Own the narrative and positioning that differentiates OfficeRnD in its core markets
Run demand generation and pipeline delivery against revenue targets for both product lines
Lead launch strategy and market readiness for new capabilities
Design AI-driven marketing workflows, prompts, shared knowledge bases, style guides, templates, and quality standards
Own search and AI-answer visibility, including comparison pages, total-cost pages, structured data, crawlability, PR, review-site presence, and LLM referral tracking
Consolidate or archive cannibalizing content and fix competing URLs
Develop, coach, scale, and redesign roles within the marketing team
Partner with Product, Engineering, Sales, RevOps, and Customer Experience leadership
Measure pipeline generated, ARR generated, and ROAS through a monthly scorecard
Lead the marketing organization and represent marketing on the Senior Leadership team
Report to the CEO and turn strategy into pipeline and revenue

Requirements

What you’ll need

Led marketing at a B2B SaaS company with roughly $10M–$30M in ARR
Personally built agentic workflows in a live marketing function and can identify the work they replaced
Experience building brand and demand programs across multiple global geographies
Comfortable owning both brand storytelling and demand-generation performance
Strong writing and editorial judgment
Comfortable with data and attribution
Able to represent marketing at the leadership table and translate strategy into an executable plan
Availability to travel internationally 2–4 times per year
Knowledge of the Coworking / Flex industry is a plus
B2B Vertical SaaS experience is a plus

Benefits

Comp & perks

Premium health insurance, including dental coverage
25 days of annual paid leave
An additional day off to celebrate your birthday
3 paid volunteering days per year
Enhanced parental leave benefits
Full compensation for the first 3 days of sick leave
Hybrid work model (minimum 40% of monthly working time onsite)
Co-funded sports card to support your active lifestyle
Learning and development opportunities, including access to courses, tools, and internal workshops focused on AI and modern engineering
Either parking access or a public transport pass