Senior B2B Marketing Manager – Growth
OfferUp
full-time
Posted on:
Location Type: Hybrid
Location: Bellevue • California, Florida, Texas • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Lead integrated go-to-market planning for OfferUp for Business SaaS products from pre-launch positioning through paid and owned activation
- Run and refine full-funnel campaigns and activations (paid social, search, retargeting, content syndication, field marketing) that drive trials, leads, and conversions
- Build media and creative testing frameworks with the goal of benchmarking and improving CAC:LTV over time
- Design and maintain the B2B attribution model, connecting media spend to lead quality, conversion, and revenue to track performance through the funnel
- Partner collaboratively with Sales, Creative, and Marketing teammates to develop launch materials and sales enablements assets (case studies, pitch decks, FAQs, one-pagers)
- Track competitive landscape, synthesize customer feedback, and apply insights to optimize campaigns, messaging, and collateral
- Report progress through dashboards and concise exec updates that connect effort to ROI
Requirements
- 7–10 years in B2B SaaS or marketplace marketing with hands-on demand gen, performance marketing, and GTM experience
- Proven ability to own a launch and scale it through disciplined experimentation
- Fluency in performance channels (search, social, display, email) and CRM automation
- Strong analytical instincts; you connect spend to outcomes and know how to course-correct fast
- A builder’s mindset that’s most at home working scrappy and fast
Benefits
- Competitive salary
- Flexible working hours
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaS marketingdemand generationperformance marketinggo-to-market strategycampaign managementmedia testing frameworksattribution modelingCRM automationanalyticsconversion tracking
Soft skills
collaborationanalytical thinkingexperimentationcommunicationadaptabilityproblem-solvingcreativitystrategic thinkingleadershipcustomer insight synthesis