Vice President of Marketing

Offchain Labs

VP Marketing leading branding, communications, and marketing strategies at Offchain, a leader in blockchain technology. Transforming decentralized applications market narrative and building marketing functions.

Posted 6/8/2026full-timeRemote • California, Colorado • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Lead the marketing function across brand, product marketing, communications, content, social, partnerships, campaigns, and creative.
Establish clear priorities, roles, OKRs, launch calendars, review processes, and feedback loops.
Build a team culture that values speed, clarity, creativity, ownership, and high standards.
Manage and mentor a team across multiple workstreams while remaining close enough to the work to improve it directly.
Build and grow the marketing team thoughtfully, knowing when to hire, when to level up existing contributors, and how to create role clarity without slowing execution.
Create the operating structure required for fast execution, clear decision-making, strong cross-functional alignment, and measurable outcomes.
Own the editorial standard for the company.
Shape the core narratives that define how Offchain, Arbitrum, and related product lines show up in the market.
Know how to translate technical capabilities into business outcomes for institutions, developers, partners, media, and ecosystem stakeholders.
Develop and execute high-impact campaigns across owned, earned, paid, partner, and executive channels.
Define how marketing success is measured across awareness, narrative adoption, developer engagement, partner amplification, enterprise pipeline, web traffic, launch performance, and ecosystem growth.

Requirements

What you’ll need

Minimum of 10 years of marketing experience, ideally across high-growth technology, fintech, infrastructure, developer platforms, crypto, or enterprise software.
Minimum of 5 years leading marketing teams across brand, product marketing, communications, content, campaigns, social, or GTM.
Experience building marketing functions that are structured, fast, and accountable.

Benefits

Comp & perks

Remote-first global workforce + NY office
Annual company offsite + team onsites
Professional reimbursement program (facilitates industry conference attendance, certifications, and more)
Medical, dental & vision coverage (US + some other countries)
401k retirement plan + company match (US only)
Wellness stipend
Home office set up / ergonomic equipment program

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketingbrand marketingproduct marketingcommunicationscontent marketingcampaign managementsocial media marketingGTM (Go-To-Market)data analysisperformance measurement

Soft Skills

leadershipteam buildingmentoringstrategic thinkingcreativitydecision-makingcross-functional collaborationownershipclarityhigh standards