SEO Specialist
Paradise Fruits | By Jahncke
Head of SEO
Odds Scanner Group
full-time
Posted on:
Location Type: Hybrid
Location: Malta • 🇲🇹 Malta
Visit company websiteJob Level
Lead
About the role
- Define and execute a global SEO strategy focused on SERP domination across targeted markets and keyword clusters
- Develop market-level roadmaps prioritizing high-ROI keyword opportunities
- Establish a scalable experimentation framework for content and SERP feature testing
- Act as the main stakeholder for organic acquisition strategy within leadership
- Lead and mentor SEO, content, and technical teams across multiple markets
- Build efficient workflows and sprint processes for SEO and content delivery
- Integrate AI/LLM-assisted systems into content production and quality control
- Implement and monitor KPIs for organic performance, output, and ROI
- Oversee technical SEO architecture, crawling, indexing, and site performance
- Manage the SEO tool stack and analytics infrastructure (GA4, Looker, Semrush, Ahrefs, etc.)
- Collaborate with development teams to plan and execute SEO-focused improvements
- Maintain high standards for data integrity, observability, and reporting accuracy
- Build AI-driven content pipelines combining automation with human oversight
- Create scalable frameworks for content generation, optimization, and clustering
- Define and enforce content quality standards based on E-A-T and engagement metrics
- Leverage LLMs to accelerate ideation, drafting, and topical gap analysis
- Design and manage a diversified link acquisition strategy
- Evaluate and balance link-building channels for ROI and compliance risk
- Build in-house and external partnerships to scale authority-building initiatives
- Monitor link performance and continuously optimize acquisition strategies
- Own the OS Media P&L, including forecasting, budgeting, and performance reporting
- Optimize spend allocation across tools, content, and link-building operations
- Track and report ROI by market, channel, and keyword cluster
- Present results and growth plans to executive leadership
Requirements
- 7+ years of SEO experience, with a focus on content-led, affiliate, lead generation and/or multi-site businesses (iGaming experience preferred)
- Proven success in achieving SERP domination and large-scale organic growth
- Strong understanding of technical SEO, content SEO, Product-Led SEO and link acquisition
- Experience leading senior managers and distributed teams
- Hands-on experience with AI/LLM content workflows and SEO automation
- P&L ownership or channel-level budget management
- Data-driven mindset with advanced analytical skills
- Excellent communication and leadership skills
- Fluent English required; additional languages are a plus (Portuguese, Spanish, French, Italian preferred)
Benefits
- 40 days of holidays of your choosing (take only the bank holidays you want!)
- Hybrid and flexible working hours (but based in Malta office)
- Highly competitive salary + performance bonuses on unit performance
- Private Health Insurance
- Gym membership or sports allowance
- Relocation package available (if needed)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOtechnical SEOcontent SEOlink acquisitionAI content workflowsSEO automationdata analysisKPI monitoringcontent optimizationP&L management
Soft skills
leadershipcommunicationmentoringcollaborationorganizational skillsdata-driven mindsetstrategic thinkingproblem-solvingteam managementpresentation skills