PPC & Paid Media Analyst

Ocuco Limited

PPC & Paid Media Analyst at OptiCommerce managing multi-market paid campaigns for optical retailers. Collaborating within a performance team, focusing on Google Ads, SEO, content, and analytics.

Posted 5/9/2026full-timeChiswick • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Campaign management
Build and optimise Google Ads campaigns from initial brief through to launch and scale
Manage budgets across multiple markets and currencies
Execute keyword strategies aligned to commercial intent and client objectives
Write and test high-performing ad copy
Optimise Smart Bidding strategies (CPA / ROAS / value-based)
Develop remarketing and audience targeting strategies
Performance optimisation
Improve conversion rates through landing page insight and testing
Identify growth opportunities using Auction Insights and competitor positioning
Monitor campaign pacing and performance against targets
Identify and resolve performance issues efficiently
Tracking & reporting
Work within GA4 and Google Tag Manager to ensure accurate tracking
Use call tracking and conversion attribution tools
Build and maintain Looker Studio dashboards
Translate performance data into actionable client insights
Collaboration
Work alongside SEO, content and web teams on integrated campaigns
Contribute ideas to improve campaign structure and agency processes
Support client strategy conversations with performance insights

Requirements

What you’ll need

3+ years’ experience managing Google Ads campaigns, OR 2+ years’ agency-side PPC experience
Experience managing multiple accounts simultaneously
Strong understanding of conversion tracking and attribution
Comfortable working within GA4 and Google Tag Manager
Experience optimising toward CPA / ROAS targets
Strong analytical skills with the ability to identify trends and opportunities
Excellent written English and communication skills
Nice to have Microsoft Ads experience
Meta Ads experience
Looker Studio reporting experience
Experience with call tracking platforms
Experience working with e-commerce or appointment-driven businesses

Benefits

Comp & perks

Exposure to international campaigns across multiple markets
Real ownership of client accounts and campaign strategy
Hybrid working flexibility
A performance-focused agency environment
Sector-specialist expertise in optical retail and healthcare
Cross-channel learning across SEO, CRO, landing pages, content and analytics
Responsibility for real client outcomes
Opportunities to attend industry events and exhibitions
Clear progression toward Senior PPC / Performance Strategist roles
Support from an experienced performance marketing leadership team

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google AdsSmart Biddingconversion trackingattributionperformance optimisationad copy writingremarketing strategiesaudience targetingGA4Google Tag Manager

Soft Skills

analytical skillscommunication skillscollaborationproblem-solvingcreativity