Product Marketing

• Build Octopus’s story for Continuous Delivery at Scale and drive market leadership in the DevOps space
• Win more enterprise business by effectively reaching and explaining the value of our solution to prospects and existing customers
• Work closely with DevRel, Digital Marketing, Field Marketing, Product & Engineering, and Revenue teams on GTM strategy and execution
• End-to-end ownership of high-impact product launches
• Research and develop insights about how customers and personas think about commercial and DIY options to guide GTM strategy
• Develop GTM strategies targeting central IT, business units, and individual teams within enterprises
• Create messaging emphasizing business value (time, money, risk) to decision makers, influencers, and users
• Create marketing materials (articles, videos, demos, press releases, case studies) independently and with support
• Collaborate with Digital and Field Marketing to develop demand and lead generation campaigns and track success
• Lead briefings with industry analysts (Gartner, Forrester) and media to influence vendor ratings and publicity opportunities

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