Lifecycle Marketing Manager

Octave

Lifecycle Marketing Manager at Octave responsible for optimizing patient engagement through multi-channel campaigns. Leading lifecycle strategy and collaboration with various teams for data-driven marketing.

Posted 5/4/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $93,600 - $116,900 per yearWebsite

About the role

Key responsibilities & impact

Own and drive the full lifecycle marketing strategy across all stages (lead nurture, onboarding, activation, engagement, cross-sell, and retention) ensuring each stage of the patient journey is intentional, personalized, and measurable.
Develop and execute lifecycle campaigns across email and SMS, leveraging Iterable to build and optimize automated journeys and always-on programs.
Lead a rigorous experimentation roadmap, including A/B and multivariate testing of messaging, creative, cadence, segmentation, and value propositions, to drive continuous performance improvement.
Define and own lifecycle KPIs, building reporting frameworks and sharing regular performance insights with marketing and cross-functional leadership.
Partner with the Data and Analytics teams to develop audience segmentation strategies, leverage behavioral signals, and integrate AI-driven insights to enhance personalization at scale.
Collaborate cross-functionally with Clinical, Product, Brand, and Operations teams to align lifecycle programs with broader business goals and patient experience standards.
Direct creative strategy for lifecycle channels, including briefing, reviewing, and optimizing copy and design to ensure brand consistency and message effectiveness.
Ensure all lifecycle marketing programs are developed and executed in compliance with HIPAA regulations and applicable federal and state laws, partnering with Legal and Compliance as needed.
Build and maintain lifecycle process documentation, campaign playbooks, and training materials, publishing these on appropriate internal platforms.
Evaluate and manage lifecycle marketing technology partnerships, making recommendations for optimization and scaling of the tech stack.
Collaborate with clinical operations to ensure seamless communication and roll out of new policies to our clinical network, including welcome emails and training materials
Leverage AI tools as a core part of daily work (drafting, research, iteration) to improve efficiency, quality, and decision-making

Requirements

What you’ll need

5+ years of direct-to-consumer lifecycle marketing experience, including hands-on ownership of email, SMS, push, and in-app channels.
Bachelor's degree, ideally in Marketing, Business, or a related field.
Demonstrated track record of building and scaling lifecycle programs that drive measurable growth across acquisition, engagement, and retention metrics.
Experience in a regulated industry, healthcare, behavioral health, or health-adjacent, strongly preferred.
Experience with AI-powered personalization, segmentation tools, or machine learning-informed campaign optimization is a plus.

Benefits

Comp & perks

company sponsored life insurance
disability and AD&D plans
Voluntary benefits such as 401k retirement
medical, dental, vision
FSA, HSA, dependent care and commuter/parking options
generous Paid Time Off
paid parental leave benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingemail marketingSMS marketingA/B testingmultivariate testingaudience segmentationcampaign optimizationreporting frameworksAI-driven insightscompliance with HIPAA

Soft Skills

collaborationleadershipcommunicationcreativitystrategic thinkinganalytical skillsproblem-solvingattention to detailproject managementadaptability