
Marketing Manager
Octane
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $95,000 - $130,000 per year
Tech Stack
About the role
- Serve as the marketing voice at the table across captive partner stakeholders, both internal and external, bringing a marketing lens to strategic conversations throughout the partnership lifecycle.
- Develop white-labeled, multi-channel campaigns to drive adoption and engagement through Octane’s captive partnerships, ensuring all materials align with the partner’s brand identity.
- Support captive partner onboarding from a marketing standpoint, including launch campaigns, welcome kits, and portal setup.
- Ability to independently tackle projects from end to end, leveraging data and insights to inform strategy across multiple captive partner relationships simultaneously.
- Work closely with the entire captive partnership team to hit quarterly sales and marketing targets.
- Effective at tackling and balancing competing priorities across multiple captive partner programs. Adaptable when faced with change. Able to think critically to take projects to the finish line.
- Demonstrable experience using AI tools to increase personal and team efficiency — from content development to campaign analysis — with a curiosity to keep pushing what's possible.
- Write in a clear, concise, organized, and convincing manner for the intended audience — whether internal stakeholders, captive partner contacts, or end consumers under a partner’s brand.
- Leverage data-driven insights to find opportunities for full-funnel engagement.
- Manage time to meet deadlines or proactively communicate roadblocks, particularly when navigating approval processes across multiple partner organizations.
Requirements
- Bachelor’s Degree in Marketing, Business or equivalent followed by 6-8 years experience in Marketing, with at least 2 years in partner marketing, channel marketing, or co-marketing programs.
- B2B and B2B2C experience required.
- Demonstrated ability to navigate brand guidelines and approval processes across two organizations simultaneously.
- Experience in a regulated industry or comfort working within compliance and legal review processes.
- Powersports, RV, or Marine experience preferred, but not required.
- Familiarity with SaaS, captive finance, OEM partnerships, or dealer channel marketing strongly preferred.
- Experience with a wide variety of sales and marketing tools, such as HubSpot, Claude, Gemini, Tableau, Figma, Asana, Salesforce, etc.
- Experience building marketing playbooks or toolkits that partners can self-serve from is preferred.
- Experience managing a partner marketing portal or co-marketing asset library.
- Familiarity with campaign performance reporting and ROI analysis at the partner level is preferred.
- Project or program management experience, including scope, timelines, and intake prioritization across multiple concurrent partner programs is preferred.
- Experience presenting to and working directly with external partner stakeholders is preferred.
Benefits
- Robust Health Care Plans (Medical, Dental & Vision)
- Generous Parental Leave
- Flexible Time Off (FTO) Policy - Time Off When You Need It
- Retirement Plan (401k) with company match!
- Educational Assistance/Tuition Reimbursement up to $3K/year
- Life Insurance (Basic, Voluntary & AD&D)
- Short Term / Long Term Disability
- Robust Ancillary benefits including accident insurance, hospital insurance, etc
- Wellhub (Gympass) Wellness Benefit
- Powersports Safety Benefit
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
partner marketingchannel marketingco-marketingdata-driven insightscampaign performance reportingROI analysisproject managementmarketing playbooksmulti-channel campaignscontent development
Soft Skills
communicationadaptabilitycritical thinkingtime managementproject managementbalancing prioritiesindependencecollaborationorganizationproblem-solving