• Plan and execute high-impact paid media campaigns
• Analyze campaign data to uncover insights and improve performance
• Conduct A/B and multivariate testing as necessary to improve ad campaign performances
• Collaborate with cross-functional teams to enhance ad performance and data accuracy

Requirements

**Minimum Qualifications:**
- Bachelor’s degree in Marketing, Advertising/Media, Business, Journalism, Linguistics/Languages, Mass Communications, Marketing, or equivalent.
- Preferably with a minimum experience of at least 1 year in a related field.
- Proficiency in utilizing Microsoft Excel and Google Sheets is essential for this role.
**Skills:**
- Must be knowledgeable in Google Workspace.
- Good written and verbal communication skills
- Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment
- Driven, passionate, and self-motivated
- Knowledgeable in Meta Ads, Google Ads, and TikTok Ads.
- Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)
- Understanding of the marketing principles
- Should have a basic understanding of the following:
- Google Analytics
- Google Suite
- Google Adwords
- MS Excel/Google Sheets
- Meta Business Suite
- Meta Ads Manager
- Analyzing Data
- A/B Testing

🔍 ATS Optimization Keywords
Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.

Hard Skills

A/B Testing
Data Analysis
Google Ads
Meta Ads
TikTok Ads
Google Analytics
Google Adwords
Microsoft Excel
Google Sheets
Paid Media Campaigns

Soft Skills

Communication Skills
Multi-tasking
Adaptability
Self-motivated
Collaboration
Passion
Driven

PPC Specialist

Junior PPC Specialist