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Digital Marketing Manager
Octal Technical SolutionsDigital Marketing Manager responsible for executing digital strategies across SEO, Paid Media, and content marketing. Leading a team to drive traffic and engagement for diverse clients.
About the role
Key responsibilities & impact- Develop and execute comprehensive digital strategies across SEO, Paid Media, CRO, content marketing, social media, and copywriting to drive traffic, engagement, and conversions for clients.
- Collaborate with content creators to ensure high-quality, engaging, and brand-aligned content.
- Manage SEO strategies to improve organic search rankings and website traffic.
- Develop content marketing strategies including creating engaging content across digital channels.
- Develop and execute social media strategies to drive brand awareness and engagement.
- Develop and implement Paid Media strategies to improve performance.
- Develop and implement copywriting strategies with engaging content across digital channels.
- Focus on improving website and campaign performance to increase conversions.
- Collaborate with teams to ensure seamless execution of campaigns.
- Continuously monitor industry trends and optimize budgets for digital marketing campaigns.
- Act as a primary point of contact for clients, manage expectations and build relationships.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5+ years of experience in digital marketing, with hands-on expertise in both paid and organic channels.
- Proven experience in paid media, copywriting, and social media campaign management
- Strong content creation, writing, editing, and storytelling skills across platforms
- Proficiency in digital tools and analytics (Google Analytics, SEMrush, Ahrefs, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads)
- Experience with paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads)
- Strong analytical, problem-solving, and data-driven decision-making skills
- Excellent project management, organizational, and communication abilities
- Leadership skills with experience managing and motivating teams
- Strategic thinking with adaptability in a fast-paced environment
- Relevant certifications in digital marketing and advertising platforms
- Attention to detail and ability to manage multiple priorities effectively
Benefits
Comp & perks- Paid Sick Leave and Vacation Leave
- Paid Bereavement
- Maternity & Paternity Leave
- Single Parent Leave
- Medical / Health Insurance
- Christmas cash gift and package
- Internet allowance
- Paid Holidays
- Training and Development Opportunities
- Career Progression Opportunities
- Company Service Awards
- Performance Awards and Recognition
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOPaid MediaCROcontent marketingcopywritingdigital marketingcontent creationanalyticsdata-driven decision-makingproject management
Soft Skills
communicationleadershiporganizationalproblem-solvingstrategic thinkingadaptabilityattention to detailrelationship buildingstorytellingcollaboration
Certifications
digital marketing certificationsadvertising platform certifications