Ocrolus

Senior Manager – Event Programs

Ocrolus

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $150,000 - $170,000 per year

Job Level

Senior

About the role

  • Own Ocrolus’ full event portfolio for an assigned vertical (SMB or Mortgage), including industry conferences, owned field marketing programs (executive dinners, roadshows, workshops, roundtables, customer events), and partner-led activations.
  • Build the annual event and field marketing strategy and budget aligned to revenue goals, balancing conferences and curated field programs to drive pipeline creation, deal acceleration, and customer expansion.
  • Define event objectives, KPIs, and attribution models (sourced vs. influenced pipeline, pipeline acceleration, expansion impact) and clearly communicate results to stakeholders.
  • Maintain an evolving go/no-go decision framework for net-new shows, field formats, and sponsorship tiers, leveraging AI to evaluate ROI, audience fit, and account coverage.
  • Design high-intent event experiences that go beyond the conference floor that prioritize meetings, executive engagement, and quality conversations over volume.
  • Own contracts, sponsor deliverables, booth logistics, venues, vendors, swag, and on-site execution; negotiate to maximize value across all event types.
  • Partner with Sales, Account Management, and Customer Marketing to align on target accounts, regions, and objectives for each event and field program.
  • Guide agencies and vendors; develop run-of-show, staffing plans, and real-time lead capture and qualification workflows that sync with the CRM in real time.
  • Build and optimize repeatable event and field marketing playbooks as programs scale.
  • Proactively source call-for-speakers and paid/earned thought-leadership opportunities at events; make clear recommendations, draft abstracts, and own submissions end-to-end.
  • Partner with executives, product marketing, and internal SMEs to develop compelling narratives, panels and presentations (in partnership with brand marketing).
  • Support partner-led events and co-branded activations.
  • Partner with RevOps and Growth to covert attendee lists into action with AI-assisted workflows and clear SLAs
  • Operationalize pre-event meeting booking and post-event acceleration for both conferences and field programs.
  • Use AI and data to recommend target accounts, invite lists, and follow-up prioritization, including reviewing large datasets to inform go/no-go decisions.
  • Collaborate with content, design, growth, and product marketing to deliver cohesive pre- and post-event campaigns.
  • Own event-related messaging and asset creation (signage, decks, microsites, printed materials, gifting).
  • Publish 48-hour executive summaries (key accounts touched, hot leads, next actions) and 7/14/30-day pipeline updates; lead post-event retrospectives and optimization.

Requirements

  • 3 -10 years in B2B event marketing, demand gen, or ABM, plus 3+ years owning major industry conferences.
  • Proven record of tying events to pipeline and revenue, not just attendance and logistics.
  • Experience with a modern martech stack: CRMs (e.g., Salesforce and/or HubSpot), marketing automation (e.g., HubSpot), routing & enrichment (e.g., ZoomInfo/Clay), ABM platforms (e.g., 6sense), project management tools (e.g., Asana), sales intelligence tools (e.g., Gong) and OpenAI.
  • Hands-on experience with LLMs and AI tools (ChatGPT/Claude/Copilot), plus familiarity with automation (Zapier/Workato/Make/n9n), and prompt design extraordinaire.
  • Strong written communication skills, including briefs and abstracts, landing pages, email copy, and executive-ready recaps.
  • Strong vendor management and negotiation skills; budget ownership experience.
Benefits
  • equity
  • benefits 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event marketingdemand generationaccount-based marketingpipeline managementbudget managementKPI definitionattribution modelinglead capturedata analysisnegotiation
Soft Skills
communicationvendor managementcollaborationstrategic thinkingproject managementexecutive engagementcreative problem solvingstakeholder managementpresentation skillsadaptability