Oceans

Senior Media Buyer – Meta

Oceans

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Posted on:

Location Type: Remote

Location: Sri Lanka

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Job Level

Senior

About the role

  • Fully own the Meta Ads backend across Facebook and Instagram.
  • Build, maintain, and iterate campaign, ad set, and ad architecture.
  • Execute daily creative uploads, swaps, and testing across multiple formats.
  • Ensure cleanliness, consistency, and reliability within Ads Manager.
  • Actively manage budgets, scaling spend and reallocating based on performance signals.
  • Optimize across the full funnel within Meta, including prospecting, retargeting and retention.
  • Drive performance against core KPIs, including CPA, ROAS, CPM, CTR and CPC.
  • Make rapid, data-driven optimizations directly inside Meta Ads Manager.
  • Maintain accuracy and execution discipline in a high-volume environment.
  • Respond quickly to performance shifts, creative fatigue, and pacing needs.
  • Ensure changes are implemented within hours - not days.
  • Collaborate closely with creative and growth teams to support channel objectives.
  • Provide clear, actionable feedback on creative performance and testing outcomes.
  • Support execution requests with same-day turnaround when required.
  • Translate performance insights into execution-ready updates for stakeholders.

Requirements

  • Meta Ads Expertise: Deep, hands-on experience with Meta Ads Manager across Facebook and Instagram (non-negotiable).
  • DTC Experience: Proven success scaling DTC consumer brands on Meta Ads.
  • Campaign Execution: Strong command of campaign structure, ad set architecture, and creative testing frameworks.
  • Budget Management: Experience managing and scaling ad spend efficiently.
  • Tracking Knowledge: Solid understanding of Meta Pixel and conversion event setup.
  • Analytics: High proficiency in Excel and/or Google Sheets for performance analysis.
  • Ownership Mindset: Comfort operating independently with full accountability for results.
  • Execution Focus: Detail-oriented, fast-moving, and thrives in accountability-heavy environments.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Meta Ads Managercampaign structuread set architecturecreative testing frameworksbudget managementMeta Pixelconversion event setupperformance analysisExcelGoogle Sheets
Soft Skills
ownership mindsetdetail-orientedfast-movingaccountabilitycollaborationclear communicationactionable feedbackadaptabilityproblem-solvingtime management