
Senior Media Buyer – G1/20 DV M1
Oceans
contract
Posted on:
Location Type: Remote
Location: Sri Lanka
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Job Level
About the role
- Fully own the Google Ads backend across Search (branded & non-branded), Performance Max, Shopping, YouTube and Display.
- Build, maintain, and optimize campaign architecture and account structures.
- Launch, test, and iterate on ad creative, search copy, and extensions.
- Actively manage budgets, pacing, and scaling in a dynamic spend environment.
- Optimize performance at both product-level and account-level.
- Make daily, tactical optimizations using key metrics such as CPA, ROAS, CPC, CPM and CTR.
- Identify inefficiencies and reduce wasted spend through proactive optimization.
- Apply bid strategies, exclusions, audience signals, and other controls to improve efficiency.
- Monitor and refine campaigns to consistently meet performance goals.
- Work closely with creative and growth teams to execute channel priorities.
- Translate performance insights into actionable updates and recommendations.
- Operate independently while maintaining clean, clear communication with stakeholders.
- Support channel initiatives with speed, accuracy, and high ownership.
Requirements
- Google Ads Expertise: Deep, hands-on experience with Google Ads (non-negotiable).
- DTC Experience: Proven success scaling DTC consumer brands via Google Ads.
- Execution Mastery: Strong command of branded and non-branded search, shopping feeds and performance max, bid strategies, pacing, and budget allocation.
- Analytics: High proficiency in Excel and/or Google Sheets for performance analysis.
- Ownership Mindset: Comfort executing quickly, accurately, and independently.
- Operational Judgment: Ability to make tactical, high-stakes decisions in high-spend environments.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Google Adscampaign architecturead creativesearch copyCPAROASCPCCPMCTRbid strategies
Soft Skills
ownership mindsetoperational judgmentcommunicationindependencetactical decision-making