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About the role
- Own annual budgets, rolling forecasts, and long-range financial plans (1-year, 5-year, and 10-year horizons).
- Set and maintain planning methodologies aligned to growth strategy and cash runway objectives.
- Analyze budget vs. actuals and clearly communicate drivers, risks, and opportunities to leadership.
- Deliver ad-hoc financial analysis to support operational and strategic decision-making.
- Build, own, and continuously refine multi-scenario operating models used by leadership for planning and decision-making.
- Own unit economics across COGS, fulfillment, packaging, and subscription margins.
- Develop scenario-based models to evaluate pricing changes, cost structures, and growth initiatives.
- Lead margin optimization and subscription profitability analysis as the business evolves.
- Own cash flow forecasting, runway modeling, and working capital insights.
- Confidently answer leadership questions related to burn rate, runway, and financial trade-offs.
- Provide risk-aware recommendations backed by quantitative analysis and scenario planning.
- Partner closely with controllers, bookkeepers, and external accounting firms.
- Review monthly close outputs, accruals, and financial accuracy without directly executing accounting transactions.
- Ensure GAAP-aligned reporting and financial hygiene as the company scales.
- Identify gaps in finance processes and help implement scalable improvements.
- Act as the primary finance partner to the Founder / CEO.
- Translate financial outputs into actionable, decision-ready recommendations.
- Influence strategic and operational decisions through clear, concise financial storytelling.
Requirements
- FP&A Experience: Strong background in FP&A within DTC, subscription, or consumer businesses.
- Financial Modeling: Advanced modeling and forecasting expertise, including scenario and sensitivity analysis.
- Accounting Knowledge: Deep understanding of accrual accounting and GAAP at an oversight level.
- Tools: High proficiency in Excel and/or Google Sheets for complex modeling and analysis.
- Ownership Mindset: Comfort operating with high autonomy in early-stage, fast-moving environments.
- Executive Communication: Ability to clearly explain financial trade-offs to non-finance leaders.
- DTC or subscription metrics familiarity : (LTV, CAC, churn, cohort margins), early-stage company experience, or prior FP&A leadership exposure without people management will be considered strong advantage.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
financial modelingforecastingscenario analysissensitivity analysisaccrual accountingGAAPmargin optimizationcash flow forecastingunit economicsfinancial analysis
Soft Skills
ownership mindsetexecutive communicationfinancial storytellinganalytical thinkingstrategic decision-makingrisk assessmentcollaborationinfluenceproblem-solvingadaptability