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Retail Media – Ad Ops Lead
Ocado RetailLead Ad Ops and Monetisation at Ocado Retail; ensuring effective ad placements and optimizing revenue with user experience.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Ad Operations and Campaign Management within the retail media ecosystem, focusing on optimizing customer journeys and enhancing revenue potential while maintaining UX integrity. Proven ability to lead teams, manage media placements, and collaborate effectively across departments to achieve strategic business goals.
Highest-signal resume keywords
Ad Operations ManagementCampaign ManagementRetail Media EcosystemCustomer Journey OptimizationAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media Placement Performance TrackingService Level Agreement (SLA) ManagementCreative Media Partnership ExecutionTechnical Specification DefinitionCampaign Lifecycle Design
Soft Skills
LeadershipCollaborationCommunicationDecision MakingOrganizational Skills
Industry Keywords
E-commerceCommercial StrategySupplier ReturnsCustomer ExperienceMonetisation Opportunities
About the role
Key responsibilities & impact- Partner with the Commercial/Buying and wider E-commerce team to ensure ad placements enhance, rather than disrupt, the customer journey.
- Lead the commercial guardrails strategy, balancing revenue potential with UX integrity.
- Track and understand media placement performance, optimising component performance and holding teams accountable for individual performance of placements.
- Collaborate with Creative teams to define technical specifications and aesthetic standards for all supplier-funded media, ensuring that it looks and feels like a native part of the Ocado experience.
- Bridge the gap between the high-level business strategy and execution, identifying all monetisation opportunities in forward merchandising plan, ensuring that all executions are aligned with Ocado’s long-term retail media and customer experience ambitions.
- Work closely with Ocado Ads team to create onsite campaign packages, that balance the needs of the customer and Ocado Ads teams, ensuring a seamless journey for customers whilst optimising supplier returns.
- Recommend proposed rate card for media placements, reviewed annually, taking into account traffic shifts and return on placements.
- Establish and maintain strict Service Level Agreements (SLAs) for campaign turnaround times, creative approvals, and troubleshooting.
- Design, implement, and govern the full Ad Ops lifecycle from briefing to tracking to execution.
- Identify manual bottlenecks in the current campaign lifecycle and work with IT and Product teams to select and deliver relevant solutions.
- Manage and mentor the SFM / Ad Ops team responsible for the end-to-end setup, execution, and QA of all media placements.
- Collaborate and define the execution of creative media partnerships for brands.
Requirements
What you’ll need- You will hold a deep understanding of the retail media ecosystem
- You will have experience managing Ad Ops or Campaign Management in a high growth environment
- You will be an experienced leader, with experience in an online or e-commerce role, within a retail business.
- You will have a deep understanding and experience of optimising customer journeys.
- Customer focused, with a great commercial acumen and understanding.
- Strong analytical and data skills.
- Highly organised with a collaborative working style, able to influence at a senior leadership level.
- Excellent communication skills and a good decision maker.
Benefits
Comp & perks- Health & Wellbeing: Private medical insurance with option to add your family
- Digital GP appointments
- market-leading family policies
- mental health support
- discounted gym memberships
- dental insurance
- Spend & Save: Annual bonus scheme split between personal and business objectives
- recognition with reward platform
- up to 7% matched pension contributions
- 15% Ocado discount
- 20% M&S discount
- free breakfast every day in the office
- electric vehicle leasing scheme
- free shuttle bus from Hatfield station to the office
- Never miss the moments that matter: Hybrid working
- 26 days holiday plus 8 flexible bank holidays
- options to buy extra holiday
- 2 weeks work from anywhere
- lifestyle break opportunities