Senior Manager, Integrated Campaigns, ABX

Observe.AI

Senior Manager driving integrated marketing campaigns to boost engagement and revenue at Observe.AI. Leading strategic programs for customer experience using specialized AI agents.

Posted 6/12/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute integrated, multi-channel marketing campaigns that drive awareness, engagement, pipeline creation, and revenue.
Build campaign plans spanning digital, content, webinars, events, email, social, partner, and outbound channels.
Partner with Product Marketing to translate messaging, launches, industry priorities, and thought leadership into high-impact campaigns.
Own campaign calendars, timelines, execution plans, and performance measurement across the organization.
Continuously optimize campaigns based on performance insights, market trends, and business priorities.
Lead the development and execution of ABX programs focused on strategic target accounts and buying groups.
Partner closely with Sales leadership and SDR teams to identify target account segments, engagement strategies, and campaign priorities.
Create personalized account journeys leveraging digital channels, content, events, executive engagement, and sales plays.
Drive alignment between marketing and sales around account engagement, pipeline progression, and revenue outcomes.
Measure account-level engagement, buying group penetration, pipeline influence, and account progression through the funnel.
Collaborate with Product Marketing, Content, Revenue Operations, Sales, SDRs, and Customer Success to develop coordinated campaign strategies.
Ensure campaign messaging, targeting, and execution are aligned across all customer-facing teams.
Work with Marketing Operations to establish campaign infrastructure, reporting frameworks, and attribution models.
Support executive visibility through regular campaign performance reviews and strategic recommendations.
Define campaign KPIs and success metrics tied to pipeline generation, account engagement, opportunity creation, and revenue impact.
Analyze campaign performance and buyer engagement trends to identify optimization opportunities.
Monitor funnel conversion, campaign influence, and account progression metrics to improve effectiveness.
Provide clear reporting and insights to stakeholders, highlighting business impact and recommendations for future investment.
Establish scalable campaign planning and execution processes.
Develop repeatable ABX frameworks and playbooks that can be expanded across segments and regions.
Identify opportunities to improve campaign efficiency, audience targeting, personalization, and performance.
Drive operational excellence across campaign management, execution, and measurement.

Requirements

What you’ll need

8+ years of experience in B2B demand generation, integrated campaign management, growth marketing, or account-based marketing, preferably within SaaS or technology organizations.
Proven experience developing and executing integrated marketing campaigns that generate measurable pipeline and revenue impact.
Hands-on experience building and scaling ABM/ABX programs targeting enterprise and strategic accounts.
Strong understanding of multi-channel marketing including email, webinars, paid media, content syndication, events, social, and outbound sales engagement.
Experience partnering closely with sales organizations to align marketing campaigns with account and revenue goals.
Strong analytical skills with the ability to translate performance data into actionable insights and strategic recommendations.
Experience working with marketing automation platforms (Marketo, HubSpot, Eloqua) and CRM systems (Salesforce).
Strong project management and organizational skills with the ability to manage multiple complex initiatives simultaneously.
Exceptional communication, collaboration, and stakeholder management capabilities.
Demonstrated ability to balance strategic thinking with hands-on execution in a fast-paced growth environment.

Benefits

Comp & perks

Competitive compensation including equity
Excellent medical, dental, and vision insurance options
Flexible Paid Time Off
Additional Time to Recharge
401(k) plan
Quarterly Lifestyle Spending Account
Monthly Mobile + Internet Stipend
Autonomy and Agency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B demand generationintegrated campaign managementgrowth marketingaccount-based marketingABM programsABX programsmulti-channel marketingcampaign performance analysispipeline generationKPI definition

Soft Skills

analytical skillsproject managementorganizational skillscommunicationcollaborationstakeholder managementstrategic thinkinghands-on execution