Oberalp Group

Digital & Content Marketing Specialist

Oberalp Group

full-time

Posted on:

Location Type: Office

Location: Bolzano • Italy

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About the role

  • Plan, execute and optimize digital marketing campaigns and projects across paid media (such as Google, TikTok, Meta and other relevant digital channels) and email newsletters
  • Responsible for sourcing and managing all relevant seasonal brand content
  • Work closely with the marketing and sales teams to support product launches, store openings and seasonal campaigns, ensuring alignment and a coherent look & feel for the brand’s digital presentation
  • Coordinate external agencies and internal stakeholders to ensure timely development and delivery of high-quality digital content
  • Create reporting decks and artwork files in compliance with Under Armour guidelines
  • Monitor trends to strengthen the digital strategy
  • Produce artwork files and digital assets (banners, ads, etc.) in line with Under Armour guidelines

Requirements

  • Bachelor’s degree in Marketing, Communications, Business Administration or a related field
  • 2+ years of experience in digital marketing, preferably within the sportswear, fashion or marketing industries
  • Hands-on experience with social media and email marketing
  • Strong understanding of digital marketing metrics and performance optimization
  • Excellent written and verbal communication skills
  • Solid understanding of and passion for the sports business
  • Excellent command of English
  • Experience with Figma and/or Canva; familiarity with InDesign for rapid marketing visuals and assets
Benefits
  • No specific benefits mentioned.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingemail marketingperformance optimizationsocial media marketingcontent creationreportingdigital asset production
Soft Skills
communicationcollaborationproject managementtrend analysis
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business Administration