Oatly

Regional Sales Manager

Oatly

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $125,000 per year

About the role

  • Drive Sales: Partner with the VP, cross-functional teams, brokers, and distributors to develop and execute Oatly’s retail sales strategy across multiple categories in the West retail channel
  • Build Strong Retail Relationships: Establish and maintain credible, trust-based relationships with key retailers, brokers, and distributor partners. Communicate consistently and effectively
  • Execute Sales Plans: Develop and implement distribution goals, promotional calendars, and trade spend strategies aligned with company guidelines and customer needs
  • Forecasting & Performance: Own and deliver accurate customer sales forecasts, distribution targets, profitability assessments, and trade spend metrics
  • Customer Management: Stay organized on customer-specific distribution, pricing, promotion, and strategic plans. Ensure timely internal communication directly or through trade management and planning systems. Establish a regular cadence for sharing insights internally and with customers—covering updates, new item progress, promotional evaluations, and strategic recommendations
  • Category & Sales Presentations: Own category review cycles for your accounts. Leverage syndicated data (SPINS, Nielsen, IRI) and internal insights to develop compelling, fact-based sales presentations that drive distribution and innovation
  • Trade & Marketing Execution: Oversee demand forecasts, shipment planning, promotional/trade management, and shopper marketing initiatives
  • Cross-Functional Collaboration: Work closely with Sales Strategy, Category Management, Customer Service, Demand Planning, and Shopper Marketing to deliver cohesive retail execution
  • Broker Management: Develop clear goals for brokers, maintain regular check-ins, and conduct 1–2 in-person market visits per region annually to drive accountability and alignment
  • Team Collaboration: Foster a collaborative culture across the retail sales team, share best practices, and stay open to learning and growth
  • Event Participation: Represent Oatly at regional and customer-specific trade shows, team off-sites, and internal training sessions

Requirements

  • Minimum of 4+ years in retail sales/sales management / Grocery experience in the CPG industry
  • Reside in the Northeast, near a major airport
  • Prior experience calling on and managing customers such as AHOLD, Market Basket, Wakefern, and New York Metro distributors
  • A solid understanding of multiple distribution methods to get to customers, such as direct shipping and various 3rd party suppliers like UNFI / KeHE / DPI
  • Experience successfully working with and managing brokers
  • Category management understanding and knowledge using syndicated data sources (SPINS, Nielsen, IRI) to support fact-based selling
  • Strong ability in PowerPoint and Excel, and would consider yourself a data-savvy sales professional
  • Excellent organizational and communication (written, verbal, and virtual) skills with close attention to detail
  • Thorough understanding of trade math, promotional planning, and forecast rationale
  • Strong ability to communicate and present clearly and effectively
  • Strong critical thinking, problem-solving skills, and a desire to bring creative solutions to business opportunities
  • Passion for relationship building across teams as well as with external broker partners, buyers, and distributors
  • Motivated, proactive, enthusiastic, and positive even during stressful times (we love what we do, but not every day is a walk in the park)
  • Highly organized and capable of managing multiple priorities in a remote work environment
  • Excitement to get into the market and travel for customer meetings, trade shows/conferences, and market visits (estimated 50% travel time).
Benefits
  • flexible vacation (take it when you need it)
  • pet insurance
  • paid volunteer days off throughout the year
  • free six packs of oatmilk
  • genuinely great coworkers who are rooting for each other and the company to thrive.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
retail salessales managementcategory managementtrade mathpromotional planningforecastingdata analysisdistribution methodsbroker managementcustomer management
Soft Skills
communicationorganizational skillscritical thinkingproblem-solvingrelationship buildingcollaborationattention to detailproactivityenthusiasmadaptability