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OakNorth

National Head of Digital Deposits

OakNorth

National Digital Deposit Leader responsible for scaling digital deposit products across the U.S. at fintech company.

Posted 6/24/2026full-time🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Own national digital deposit growth across the consumer segment.
  • Design and execute acquisition, activation, engagement, and retention strategies with clear growth targets to rapidly build up to $10M per month, scaling to $100M per month within three years.
  • Develop pricing, promotional, and funding strategies that balance growth velocity with margin and liquidity needs in coordination with the CFO and ALM objectives.
  • Build and iterate on growth models, forecasts, and KPIs to guide decision-making.
  • Lead the end-to-end digital deposit product lifecycle—from concept to launch to optimization.
  • Partner closely with a sister-company’s engineering and design team along with the bank’s core system provider to deliver fast, intuitive digital account opening and funding experiences.
  • Champion experimentation (A/B testing, rapid iteration, MVP launches) to improve conversion and engagement.
  • Drive innovation in features such as instant funding, embedded finance, personalization, and self-service tools.
  • Collaborate with growth marketing to scale performance-based acquisition and lifecycle programs.
  • Leverage analytics to identify drop-offs, optimize funnels, and increase lifetime value.
  • Use customer insights and behavioural data to inform product and growth decisions.
  • Partner with Compliance, Risk, Legal, and Banking-as-a-Service (BaaS) partners to ensure deposit products meet regulatory requirements.
  • Build scalable processes and controls that support rapid growth without slowing innovation.
  • Anticipate and manage risks related to fraud, KYC, AML, and liquidity as the platform scales.
  • Act as the internal owner and evangelist for digital deposits.
  • Build, mentor, and inspire a lean, high-performing cross-border team as the company grows.
  • Influence executives and cross-functional leaders with clear strategy, strong data, and decisive execution.

Requirements

What you’ll need
  • 8–12+ years of experience in fintech, digital banking, or high-growth financial services.
  • Proven experience scaling digital deposit products in a startup or fintech environment including establishing a brand on a national basis.
  • Strong understanding of deposit economics, pricing, and funding dynamics.
  • Experience working with deposit aggregators, listing services, and other tools to augment direct account acquisition.
  • Hands-on experience with digital account opening, onboarding, and growth funnels.
  • Comfortable operating with ambiguity, speed, and ownership.
  • Nice to Have: Experience working with BaaS platforms, sponsor banks, or embedded finance models.
  • Background in growth, product, or data-led organizations.
  • Familiarity with modern fintech stacks, APIs, and cloud-based platforms.
  • Prior experience launching or scaling a 0→1 or 1→N deposit product.

Benefits

Comp & perks
  • This position supports a planned U.S. digital deposit business and is subject to applicable regulatory approvals and business readiness requirements.

ATS Keywords

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Hard Skills & Tools
digital deposit growthacquisition strategiesengagement strategiesretention strategiespricing strategiesgrowth modelsA/B testingdigital account openingKYCAML
Soft Skills
leadershipcollaborationinfluencementoringstrategic thinkingdata-driven decision makingadaptabilityproblem-solvingcommunicationinnovation