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Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own national digital deposit growth across the consumer segment.
- Design and execute acquisition, activation, engagement, and retention strategies with clear growth targets to rapidly build up to $10M per month, scaling to $100M per month within three years.
- Develop pricing, promotional, and funding strategies that balance growth velocity with margin and liquidity needs in coordination with the CFO and ALM objectives.
- Build and iterate on growth models, forecasts, and KPIs to guide decision-making.
- Lead the end-to-end digital deposit product lifecycle—from concept to launch to optimization.
- Partner closely with a sister-company’s engineering and design team along with the bank’s core system provider to deliver fast, intuitive digital account opening and funding experiences.
- Champion experimentation (A/B testing, rapid iteration, MVP launches) to improve conversion and engagement.
- Drive innovation in features such as instant funding, embedded finance, personalization, and self-service tools.
- Collaborate with growth marketing to scale performance-based acquisition and lifecycle programs.
- Leverage analytics to identify drop-offs, optimize funnels, and increase lifetime value.
- Use customer insights and behavioural data to inform product and growth decisions.
- Partner with Compliance, Risk, Legal, and Banking-as-a-Service (BaaS) partners to ensure deposit products meet regulatory requirements.
- Build scalable processes and controls that support rapid growth without slowing innovation.
- Anticipate and manage risks related to fraud, KYC, AML, and liquidity as the platform scales.
- Act as the internal owner and evangelist for digital deposits.
- Build, mentor, and inspire a lean, high-performing cross-border team as the company grows.
- Influence executives and cross-functional leaders with clear strategy, strong data, and decisive execution.
Requirements
What you’ll need- 8–12+ years of experience in fintech, digital banking, or high-growth financial services.
- Proven experience scaling digital deposit products in a startup or fintech environment including establishing a brand on a national basis.
- Strong understanding of deposit economics, pricing, and funding dynamics.
- Experience working with deposit aggregators, listing services, and other tools to augment direct account acquisition.
- Hands-on experience with digital account opening, onboarding, and growth funnels.
- Comfortable operating with ambiguity, speed, and ownership.
- Nice to Have: Experience working with BaaS platforms, sponsor banks, or embedded finance models.
- Background in growth, product, or data-led organizations.
- Familiarity with modern fintech stacks, APIs, and cloud-based platforms.
- Prior experience launching or scaling a 0→1 or 1→N deposit product.
Benefits
Comp & perks- This position supports a planned U.S. digital deposit business and is subject to applicable regulatory approvals and business readiness requirements.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital deposit growthacquisition strategiesengagement strategiesretention strategiespricing strategiesgrowth modelsA/B testingdigital account openingKYCAML
Soft Skills
leadershipcollaborationinfluencementoringstrategic thinkingdata-driven decision makingadaptabilityproblem-solvingcommunicationinnovation
