OAK'S LAB

Marketing Lead

OAK'S LAB

full-time

Posted on:

Location Type: Hybrid

Location: Prague • Czech

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Job Level

Senior

About the role

  • Own our end-to-end marketing engine, from traffic acquisition to conversion optimization
  • Plan, launch, manage, and optimize PPC campaigns across Google Ads and LinkedIn Ads, focusing on the US market and tech startup decision-makers
  • Own the full Google Analytics setup end-to-end
  • Analyze traffic sources, user flows, and website performance
  • Coordinate and manage a team of specialists across graphic design, website development, content, and social media
  • Ensure all messaging, visuals, and campaigns are aligned with OAK’S LAB’s positioning, brand voice, and commercial goals
  • Act as a strategic partner to the CEO in shaping growth initiatives

Requirements

  • 5+ years of B2B marketing experience, ideally within a tech agency, software house, consultancy, or VC-backed startup
  • Proven, hands-on experience managing and optimizing Google Ads and LinkedIn Campaign Manager
  • Deep knowledge of SEO, including keyword research, on-page optimization, and content strategy
  • Strong technical proficiency with Google Analytics, including event tracking, funnels, and custom reporting
  • Solid understanding of conversion-focused website design and conversion rate optimization principles
  • Excellent written and verbal communication skills
  • A proactive, ownership-driven mindset with the ability to execute independently
  • Comfortable balancing strategic thinking with hands-on execution
Benefits
  • Flexible working hours
  • Hybrid working environment
  • 26 days off + 1 additional day for every year working with OAK’S LAB (capped at 30 days)
  • Top-of-the-line MacBook and hardware budget
  • Budget to spend on your growth (books, courses, conferences)
  • Free English lessons
  • Team bonding, happy hours, online games, annual offsite trips
  • Outside of work activity clubs (yoga, traveling, football, tennis, etc.)
  • Snacks and drinks in the office, weekly lunch, monthly breakfast

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
PPC campaign managementGoogle AdsLinkedIn AdsGoogle AnalyticsSEOkeyword researchon-page optimizationcontent strategyconversion rate optimizationwebsite performance analysis
Soft skills
written communicationverbal communicationproactive mindsetownership-drivenstrategic thinkinghands-on executionteam coordinationmanagement skills