
Product Marketing
O.XYZ
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇪🇺 Anywhere in Europe
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Define and deliver go-to-market strategies for new features, campaigns, and product launches.
- Develop and refine product positioning and messaging that excites fans and sets OhChat apart.
- Translate technical capabilities into clear, compelling stories that connect emotionally with users.
- Collaborate with product, content, and growth teams to shape the end-to-end fan journey, ensuring seamless discovery and adoption.
- Lead cross-functional launch plans: from pre-launch hype to post-launch adoption and retention campaigns.
- Create marketing assets (landing pages, platform content, feature explainers, videos, blogs, etc.) that bring product features to life.
- Gather and analyse user insights and market feedback to continuously improve OhChat and the user experience.
- Partner with performance and social teams to ensure campaigns are measurable, optimised, and ROI-driven.
- Act as the voice of the fan internally, championing user needs and ensuring our features deliver delight.
Requirements
- 5+ years’ experience in product marketing, ideally in consumer tech, entertainment, media, or the creator economy.
- Proven success launching and scaling consumer-facing products with measurable adoption and growth outcomes.
- Strong expertise in positioning, messaging, and go-to-market execution.
- Ability to turn complexity into clarity, translating product features into fan-first stories.
- Data-driven mindset with experience in market research, user insights, and performance analysis.
- Strong creative instincts, with excellent copywriting and storytelling ability.
- Comfortable operating in a fast-paced startup environment with a high degree of autonomy.
- Bonus: Experience with app marketing, retention strategies, or fan engagement platforms.
Benefits
- The energy and pace of a startup with the impact of a category-defining global business.
- Huge opportunity to shape the future of AI and creator interaction.
- Flexible working hours and location.
- An extraordinary team of smart, creative, and ambitious people.
- Competitive salary with strong progression opportunities.
- Pension scheme and employee perks.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggo-to-market strategiespositioningmessaginguser insightsmarket researchperformance analysiscopywritingstorytellingapp marketing
Soft skills
creativitycommunicationcollaborationdata-driven mindsetautonomyleadershipuser advocacyadaptabilitystrategic thinkingproblem-solving