Consumer Marketing Specialist
O'Neill Vintners & Distillers
full-time
Posted on:
Location Type: Hybrid
Location: California • United States
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Salary
💰 $70,304 - $72,400 per year
About the role
- Plan and execute brand activations, partnerships, trade events, distributor events, hospitality experiences, and community events aligned with brand strategies
- Assist with in-market planning, including GSMs, launches, distributor events, and incentive trips
- Support launch decks and activation toolkits
- Ensure all activations reflect the brand’s experiential identity and deliver a cohesive consumer experience
- Manage permits, COIs, contracts, shipping, vendor coordination, on-site setup/teardown, and event kits
- Support experience design for hospitality and sales activations
- Ensure all events adhere to in-market compliance, event compliance standards, and company policies
- Plan and support marketing initiatives for Estates, including Robert Hall and Ram’s Gate
- Support in design-related needs for Brand activations, consumer touchpoints, and Estates merchandise & assets creation
- Track project-based budgets and maintain spend within approved GL accounts
- Assist in identifying and executing trending partnerships and community initiatives that enhance brand awareness
- Support in PR/Communication functions to drive consumer brand awareness
- Collaborate with Sales, Hospitality, PR, DTC, agencies, and vendors to ensure seamless execution
Requirements
- Bachelor’s degree in marketing, public relations, hospitality, wine and viticulture, graphic communications, communications, or a related field (or equivalent experience)
- 1-2 years of experience in brand activations, event marketing, experiential marketing, or related field; wine or lifestyle industry preferred
- Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment
- Experience managing vendors, contracts, and on-site event execution
- Excellent communication skills and ability to collaborate across departments
- Leadership abilities with a solution-oriented and positive mindset
Benefits
- medical, dental, vision, and life insurance coverage
- short- and long-term disability
- a 401(k) with a company match
- Paid Time Off
- holidays
- and more
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event marketingbrand activationsproject managementvendor managementbudget trackingexperience designcompliance standardsmarketing initiativeshospitality experiencescommunity initiatives
Soft Skills
organizational skillscommunication skillscollaborationleadership abilitiessolution-oriented mindsetpositive mindsetability to manage multiple prioritiesinterpersonal skillsadaptabilitycreativity
Certifications
Bachelor’s degree in marketingBachelor’s degree in public relationsBachelor’s degree in hospitalityBachelor’s degree in wine and viticultureBachelor’s degree in graphic communicationsBachelor’s degree in communications