Nysonian Inc.

Chief Marketing Officer

• Own full P&L for Australia, driving MER, CAC, contribution margin, and customer acquisition.
• Set growth roadmap, capital allocation, and performance targets with full accountability.
• Lead acquisition across Meta, TikTok, AppLovin, and Google.
• Optimize channel mix, budgets, tests, and scaling decisions with daily account oversight.
• Translate performance insights into creative briefs and high-velocity asset production.
• Ensure feedback loops between paid media, UGC, and influencer output for continuous optimization.
• Localize retention strategy, optimize cohort economics, reduce churn, and expand LTV through targeted campaigns aligned to Australian consumer behavior.
• Manage the end-to-end creator ecosystem in Australia sourcing, negotiation, activation, and performance tracking to drive measurable revenue.
• Own conversion architecture landing pages, PDPs, checkout, pricing, and bundles.
• Run structured experiments to maximize CVR, AOV, and full-funnel efficiency.
• Adapt global playbooks to the Australian market, ensuring all creative, copy, pricing, partnerships, and digital touchpoints resonate locally.
• Leverage central growth infrastructure initially; build and scale a high-performance local team as revenue grows.

Marketing Director