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Senior Manager, Field & Influence Marketing
NymbusSenior Manager, Field & Influence Marketing driving strategy at Nymbus, a fintech leader. Overseeing analyst relations, account-based marketing, and peer advocacy initiatives.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing within regulated industries, with a focus on account-based marketing and strong executive communication. Proven ability to build and manage relationships with industry leaders and develop effective marketing technology stacks.
Highest-signal resume keywords
B2B Marketing ExperienceAccount-Based MarketingAnalyst RelationsExecutive Communication SkillsMarketing Technology Stack Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Account-Based MarketingB2B MarketingAnalyst RelationsExecutive CommunicationMarketing Technology Management
Soft Skills
Cross-Functional FluencyGeneralist ApproachLeadership
Tools & Technologies
CRMABM ToolsEmail/Communications Tools
Industry Keywords
FintechBanking TechnologyEnterprise SaaSCredit UnionRisk-Averse Marketing
About the role
Key responsibilities & impact- Build and run a regular analyst and consultant briefing cadence with the firm's bank and credit union leadership and key decision-makers consult with before a vendor decision.
- Own external communications and industry press relationships, positioning Nymbus credibly in the trade outlets our buyers read.
- Build a named-account marketing motion tied directly to Sales' actual target list, not a persona-based segment.
- Stand up customer and peer advocacy programs that let prospective CEOs hear directly from CEOs already using Nymbus.
- Translate platform capability into a board-ready, risk-mitigated narrative in partnership with Product.
- Build and maintain a marketing technology stack suited to a named-account, relationship-driven model.
- Lead and develop the Events Manager, and ensure marketing operations and budget support the above priorities.
Requirements
What you’ll need- 5 to 8 years of B2B marketing experience in a regulated, relationship-driven, or long-sales-cycle market: fintech, banking technology, enterprise SaaS to executive buyers, insurance, or similar; direct banking/credit union experience is a strong plus but not required.
- Demonstrated ownership of analyst relations and/or industry press relationships, not just supporting them.
- Account-based marketing experience against a defined, named target list, as opposed to persona-based segmentation at scale.
- Comfort operating as a generalist, willing to shift focus across functions as strategy requires, rather than defending a single lane.
- Strong executive communication skills, comfortable drafting for a CEO or board-level audience.
- Comfortable selecting and standing up marketing technology (CRM, ABM, email/communications tools) from scratch or reconfiguring an existing stack is a plus.
- Cross-functional fluency working with Sales, Product, and Executive Leadership.
- Experience marketing to bank or credit union executives, or another risk-averse, board-governed buyer, is a plus.
- Familiarity with AI/agentic tools for content and marketing production is a plus.
- Prior experience managing at least one direct report is a plus.
Benefits
Comp & perks- Annual Cash Bonus and Equity Options commensurate with the role level and experience
- 100% Remote
- 401(k) plan
- Insurance - Health, Dental and Vision
- Paid Time Off