Brand Analyst

NYCM Insurance

Brand Analyst responsible for evaluating brand performance and conducting market research. Collaborating with teams and providing insights to enhance customer engagement and brand visibility.

Posted 7/7/2026full-timeEdmeston • New York • 🇺🇸 United StatesJuniorMid-Level💰 $45,446 - $70,694 per yearWebsite

About the role

Key responsibilities & impact

Analyze and evaluate brand performance and perception relative to the market
Conduct market research to identify trends, competitive landscape, and consumer preferences
Gather raw data from multiple sources and compile major themes within the data
Draw sound conclusions from large sums of data and recommend resolutions
Make blog, website, and social media recommendations to optimize user engagement
Collaborate cross-divisionally with teams to align brand strategies and campaigns

Requirements

What you’ll need

High School Diploma
2 years of experience in marketing, marketing research, data analysis, or a related field
Intermediate experience with data analysis tools, such as Google Analytics and Microsoft Excel
Excellent oral, active listening, and written communication skills
Fully developed and effective presentation skills
Time management, organizational, keen attention to detail, and prioritization skills
Critical thinking
Ability to work both independently and within a team with minimal direct supervision

Benefits

Comp & perks

Health insurance
401(k) retirement plan
Paid time off
Flexible working hours

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Data AnalysisMarket ResearchBrand Performance EvaluationTrend IdentificationData CompilationConclusion DrawingUser Engagement Optimization

Soft Skills

Critical ThinkingTime ManagementOrganizational SkillsAttention to DetailTeam Collaboration

Certifications

High School Diploma