Senior Director, Brand Lead
Nuvalent, Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $260,000 - $280,000 per year
Job Level
Senior
About the role
- Recruit, onboard, integrate, retain, develop, and motivate the Marketing Team consisting of multiple direct reports, including regular performance feedback.
- Collaborate with commercial leadership on the development of the commercialization strategy and ensure that required policies, procedures, and infrastructure are in place.
- Lead brand positioning, branding, campaign, and core messaging.
- Lead cross-functional teams to successfully develop and execute brand planning process, including brand strategy, budgets, prioritization of appropriate tactics, and a strong KPI measurement plan.
- Develop HCP and patient multichannel marketing tactical plans for key branded activities, driven by a deep understanding of market dynamics to achieve key business objectives.
- Develop promotional materials across multiple channels including personal and non-personal channels.
- Work closely with Medical, Legal, and Regulatory to establish and maintain a collaborative review process that serves the needs of the brands and mitigates regulatory and legal risk.
- Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized to improve impact.
- Function as thought leader for market and therapeutic area understanding across the organization.
- Align with the Strategic Engagement Team on the peer-to-peer education strategy.
- Develop strategy, execution and measurement for all digital promotion and media, including omnichannel engagement. Lead the creation / updates and delivery of core media assets and websites using a data/insight driven approach.
- Collaborate with the Market Research Team to develop HCP and patient insights that are actionable; ensure awareness and education of key internal stakeholders.
- Lead development and implementation of competitive readiness plans across all aspects of the commercial organization.
- Oversee the planning and execution of brand commercial tactics for all congresses, ensuring alignment with overarching strategy.
- Develop and manage strategy, planning, and execution for advisory boards, integrating insights to optimize marketing plans and associated execution.
- Effectively manage the Brand Marketing budget and collaborate with cross-functional partners to optimize spend and maximize the value of investments.
- Effectively contribute to short and long-term brand forecasting.
- Partner with training and sales leadership to optimize the development and utilization of personal promotion resources and ensure appropriate rollout to field teams; deliver field force training and communications as needed.
- Collaborate with sales and field medical leadership to optimize engagement with customers and adapt field operations (e.g., targeting, territory alignment) as necessary.
- Manage agency partner relationships, maintaining a focus on marketing excellence and flawless execution of key tactics and deliverables.
- Ensures compliance with all applicable laws, regulations and regulatory guidelines governing commercial and scientific interactions.
Requirements
- Bachelor’s degree. MBA or equivalent degree preferable
- 10+ years biopharma experience including oncology launch experience
- 5+ years commercial oncology experience in the US market including marketing
- Demonstrated organizational skills to manage multiple projects, prioritize effectively and communicate at all levels within the company
- Demonstrated experience in recruiting, on-boarding, managing, coaching, and retaining top talent; ability to lead and mentor multiple direct reports
- Strong knowledge of analytics and operations tools/technologies
- Strong written and verbal communication skills (including presentation skills)
- Up to 20% domestic travel
Benefits
- medical, dental, and vision insurance
- 401(k) retirement savings plan
- generous paid time off (including a summer and winter company shutdown)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategymultichannel marketingKPI measurementdigital promotionmarket dynamics analysiscompetitive readinessbudget managementproject managementforecasting
Soft skills
organizational skillsleadershipcoachingcommunicationcollaborationmentoringperformance feedbackstrategic thinking
Certifications
Bachelor's degreeMBA