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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in defining and executing growth strategies, with a strong focus on metrics such as CAC, LTV, and ROI. Proven ability to lead teams, innovate with AI tools, and optimize marketing initiatives through experimentation and data-driven decision-making.
Highest-signal resume keywords
Growth Strategy DevelopmentPaid Media ManagementAcquisition Channel BuildingLeadership and People DevelopmentFluent English Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CACLTVROIPaid Media KnowledgeGrowth Metrics AnalysisAI Tool UtilizationExperimentation MethodologiesData-Driven Decision MakingMarketing Budget ManagementConversion Optimization
Soft Skills
Leadership CapabilityExcellent CommunicationDynamic PrioritizationTeam DevelopmentAdaptability
Tools & Technologies
AI ToolsMarketing Automation SoftwareAnalytics PlatformsCampaign Management ToolsPerformance Tracking Systems
Industry Keywords
Growth MarketingPerformance MarketingUser AcquisitionOrganic Growth MechanismsViral Loops
About the role
Key responsibilities & impact- Define and lead Nuuvem’s growth strategy, with direct responsibility for CAC, LTV, payback and ROI.
- Lead and develop the Growth team, set priorities and ensure the team is not merely reactive.
- Build, test and validate unconventional acquisition channels, creating organic growth mechanisms and viral loops.
- Own the strategy for acquiring new users, mastering paid media and organic traffic.
- Manage the marketing budget autonomously, prioritizing investments across channels based on return and efficiency.
- Apply innovation and Artificial Intelligence in day-to-day operations, continuously seeking new methods and tools to optimize campaigns.
- Foster an aggressive experimentation culture, evaluating hypotheses to optimize conversion across the gamer journey.
- Ensure growth initiatives are aligned with marketing, product and business objectives.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, Engineering, Economics or related fields.
- Proven track record of building acquisition channels or mechanisms from scratch.
- Experience leading people and making decisions in in-house Growth or Performance teams.
- Strategic growth mindset connected to revenue, margin, CAC, LTV, payback and ROI.
- Sufficient paid media knowledge to direct a team or agency.
- Builder/tinkerer profile: hands-on use and constant exploration of AI tools and new technologies.
- Comfortable with continuous experimentation and able to validate or quickly kill what doesn’t work.
- Leadership capability, people development experience and ability to manage priorities in a dynamic environment.
- Excellent communication skills to translate complex analyses for technical and non-technical audiences.
- Fluent English for reading international benchmarks and liaising with partners.
Benefits
Comp & perks- Health and Dental Plan: top-tier coverage with a nominal employee contribution of only R$1.
- Paid time off: 30 days per year after 1 year with the company to rest, travel, spend time with family, play, etc.
- Monthly Work-from-Home Allowance: R$500 per month on an iFood Benefits card to help structure your work environment.
- Personal Growth: each employee receives a $70 credit (approx. R$345) per semester to invest in professional development.
- 4 Days Off 4you: 4 additional days off per year to take whenever you want.
- Game Cart of the Month: choose items from our store up to a total value of R$360.
- 20% Discount Coupons: 10 vouchers per year for 20% off in our store.
- Open English: partnership with Open English to improve your English and/or Spanish.
- Wellhub: access to the Wellhub app, which partners with gyms, studios, therapy, nutrition services and online training.
- AVUS: access to high-quality virtual assistance and a network of professionals across Brazil.
- Starbem: access to the Starbem app for medical, psychological and nutritional consultations.
- Stay: a flexible savings/investment program to help you invest in your goals with adjustable contributions.
- Stock Options Program: employees with at least 1 year at the company are eligible.
