nuuds

Head of Growth

nuuds

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

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Job Level

Lead

About the role

  • Own the end-to-end paid media strategy across Meta (Facebook/Instagram), Google (Search, Shopping, YouTube), TikTok, and emerging channels.
  • Build, manage, and scale campaigns from the ground up—this is a hands-on-keyboard role, not a strategy-only position.
  • Develop full-funnel acquisition strategies that move customers from awareness through first purchase, optimizing for new customer CAC and LTV.
  • Manage creative briefing and ad creative pipeline in collaboration with the internal creative team, ensuring rapid testing and iteration.
  • Serve as the sole owner of media spend—responsible for allocating, forecasting, and reporting on the full acquisition budget.
  • Build and maintain financial models that forecast revenue from paid channels, new customer contribution margin, and payback periods.
  • Present regular budget performance reviews to leadership with clear recommendations on scaling, pulling back, or rebalancing spend.
  • Partner with Finance to ensure media investment aligns with overall company P&L targets.
  • Drive net-new customer revenue as the primary KPI for this role—growing the customer base beyond Daryl-Ann’s existing audience.
  • Build and manage an affiliate marketing program, identifying and onboarding high-quality partners, creators, and publishers.
  • Identify and test new acquisition channels (podcasts, connected TV, direct mail, influencer seeding) and bring a test-and-learn mentality.
  • Develop audience targeting strategies that find new customers who look like, but are not already part of, the existing nuuds community.
  • Implement incrementality measurement frameworks to understand the true lift of paid media spend versus organic and founder-driven demand.
  • Establish and maintain a rigorous testing framework (geo-lift tests, holdout groups, media mix modeling) to guide budget allocation.
  • Own Shopify analytics and reporting for acquisition-related metrics, building dashboards that provide real-time visibility into performance.
  • Define and track KPIs including new customer CAC, blended ROAS, contribution margin, payback period, and incrementality ratios.
  • Work closely with Daryl-Ann and the creative team to translate organic content and brand voice into high-performing paid creative.
  • Coordinate with product and merchandising to align campaign launches with inventory and drop schedules.
  • Collaborate with the CRM/retention team (or build the case for one) to ensure smooth handoffs from acquisition to lifecycle.

Requirements

  • 7+ years of experience in performance marketing and paid media, with at least 3 years managing significant budgets ($5M+ annually) at a DTC or ecommerce brand.
  • Deep, hands-on expertise running campaigns on Meta Ads, Google Ads (Search, Shopping, Performance Max), and TikTok Ads.
  • Strong financial acumen—you think in terms of contribution margin, payback periods, and P&L impact, not just ROAS.
  • Experience building affiliate marketing programs from scratch or scaling existing programs significantly.
  • Proficiency with Shopify and the DTC analytics ecosystem (GA4, Triple Whale, Northbeam, or similar attribution platforms).
  • Hands-on experience with incrementality measurement (geo-lift tests, media mix modeling, conversion lift studies).
  • Excellent communicator who can translate complex media data into clear, actionable recommendations for a non-technical founder.
  • Entrepreneurial mindset—you are comfortable building from zero, moving fast, and operating in a lean, founder-led environment.
  • Bonus: Experience at an influencer-founded or creator-led brand where you helped diversify revenue beyond organic/founder activations.
Benefits
  • medical, dental, and vision insurance
  • paid time off
  • holidays
  • employee discounts
  • opportunities for professional growth
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingpaid mediacampaign managementfinancial modelingaudience targetingincrementality measurementaffiliate marketingdata analysisKPI trackingbudget allocation
Soft Skills
excellent communicationentrepreneurial mindsetcollaborationstrategic thinkingproblem-solvingcreativityadaptabilityleadershipanalytical thinkingproject management