Nutrien Ag Solutions LAS

Senior Marketing Strategist – Proprietary

Nutrien Ag Solutions LAS

full-time

Posted on:

Location Type: Office

Location: Loveland • Colorado • 🇺🇸 United States

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Salary

💰 $95,700 - $120,800 per year

Job Level

Senior

About the role

  • Develop and execute proprietary brand marketing strategies that align with Nutrien Ag Solutions’ business objectives while strengthening the overall Nutrien Ag Solutions’ brand.
  • Collaborate with Sr. Marketing Strategists responsible for the Seed shelf and Loveland Products to deliver joint marketing initiatives that create mutual value and marketplace differentiation.
  • Support commercial and regional sales teams with marketing tools, campaigns, and programs that drive grower engagement and retail adoption.
  • Manage timelines in collaboration with business unit and retail execution and implementation strategy.
  • Oversee engagements and serve as a conduit between stakeholders and external agency partners to ensure all key communication tactics are appropriately aligned with strategic outputs.
  • Review and provide input on creative assets for consistency, alignment with brand standards and availability to internal resources and agency partners.
  • Monitor campaign performance measurements, analyzing data and insights to optimize effectiveness and ROI across seed marketing efforts.
  • Ensure consistent brand messaging and positioning across all seed marketing channels and materials.
  • Work cross-functionally with product, brand, and communications teams to deliver cohesive marketing strategies that reinforce Nutrien’s leadership in the market.
  • Identify and activate growth opportunities through innovative marketing approaches that increase proprietary portfolio awareness, consideration, and loyalty.

Requirements

  • A Bachelor’s degree required, preferably in marketing, advertising, communications or agriculture; experience may be considered in lieu of education.
  • 6+ years of experience with an internal marketing team, advertising/PR agency, ag sales or agribusiness.
  • A strong understanding of the agriculture industry, with specific knowledge of seed marketing, grower behavior, and channel dynamics.
  • Ability to organize and create plans for holistic marketing campaigns/programs and develop and deliver compelling presentations to a variety of audiences.
  • Proven experience developing and executing strategic marketing or marketing-related initiatives that deliver measurable business impact.
  • Exceptional collaboration skills with the ability to build strong relationships across internal teams, suppliers, and external partners.
  • Excellent verbal and written communication skills, with the ability to articulate creative concepts and strategies to stakeholders at all levels.
  • Strong problem solving skills, with the ability to develop creative, efficient and measurable solutions to meet business objectives.
  • A passion for elevating brands, driving growth, and delivering marketing that connects with the customer.
  • The ability to balance strategic vision with hands-on execution in a fast-paced, evolving marketplace.
  • Experience managing budgets and allocating resources effectively to maximize the impact of creative and marketing initiatives.
  • The highest ethical standards and a strong sense of accountability.
Benefits
  • comprehensive medical, dental, vision coverage
  • life insurance
  • disability coverage for positions working more than 30 hours per week
  • retirement program with generous matching employer contributions
  • paid vacation, sick days and holidays
  • paid personal and maternity/parental leaves
  • Employee and Family Assistance Program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand marketing strategiesmarketing toolscampaign performance measurementdata analysisstrategic marketing initiativesmarketing campaign planningpresentation developmentbudget managementresource allocation
Soft skills
collaborationrelationship buildingverbal communicationwritten communicationproblem solvingstrategic visionhands-on executionaccountabilitycreativity
Certifications
Bachelor’s degree in marketingBachelor’s degree in advertisingBachelor’s degree in communicationsBachelor’s degree in agriculture