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About the role
Key responsibilities & impact- Own and execute the local marketing strategy for assigned market, translating national brand priorities into culturally relevant, high-impact local programs
- Plan, manage, and optimize field marketing, sampling, and experiential activations at key moments in local culture (events, campuses, retail, fitness, nightlife, community)
- Lead, coach, and manage Field Marketing Managers and Brand Ambassadors, ensuring best-in-class execution, professionalism, and brand representation
- Build and manage local partnerships with retailers, gyms, colleges, events, talent, athletes, and influencers to drive awareness and trial
- Serve as the local market expert and brand voice, providing insights on culture, trends, competitors, and opportunities unique to the region
- Partner closely with Sales, DSD partners, and Retail Marketing to support launches, promotions, and in-store execution that drive velocity
- Oversee budget management, resource allocation, and vendor coordination to maximize impact and efficiency
- Track, analyze, and report on key KPIs (events executed, samples distributed, impressions, household penetration indicators, velocity drivers)
- Identify what’s working locally and optimize or pivot strategies to improve performance and scale best practices across markets
- Ensure all activations and partnerships are on-brand, compliant, and operationally sound
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business, PR or related field
- 3-5 years of experience in marketing and/or event planning
- Experience working with Beverage DSD’s and/or distribution partners
- Has demonstrated leadership ability
- Experience managing and developing field or local marketing teams (hiring, coaching, performance management)
- Experience partnering cross-functionally with Sales, Retail Marketing, Influencer/Talent, and Brand teams
- Strong budget ownership experience, including forecasting, spend tracking, and ROI optimization
- Proficiency in Microsoft Word, Excel, and Outlook
- Is extremely organized and can juggle multiple, competing priorities
- Ability to carry 50lbs+ and meet physical demands of the job
Benefits
Comp & perks- competitive health insurance
- life insurance
- mental wellness programs
- 401K matching
- a Lifestyle Spending Account
- unlimited vacation paid time off
- volunteer time off
- discounts on C4 Energy, Cellucor, and XTEND products
- paid parental leave
- reimbursement for expenses related to childcare, fertility treatments, legal fees
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategyevent planningbudget managementKPI trackingresource allocationperformance managementROI optimizationlocal marketingsamplingexperiential activations
Soft Skills
leadershipcoachingorganizational skillscommunicationcollaborationinsight generationadaptabilityproblem-solvingtime managementrelationship building
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in BusinessBachelor’s degree in PR
