Plan, build, and execute multi-channel campaigns (paid search, paid social, review sites, email nurtures, and partner programs).
Manage end-to-end campaign workflows—creative, tracking, launch, and performance reporting.
Implement structured testing to improve offers, messaging, and conversion rates.
Translate insights into action by adjusting spend, messaging, or targeting to maximize ROI.
Evaluate and implement emerging AI-powered tools and platforms that improve campaign performance, workflows, and audience targeting.
Develop and maintain campaign playbooks organized by persona, segment, and funnel stage.
Own and optimize HubSpot, Salesforce, and ABX processes, including lead capture, scoring, and routing.
Ensure accurate data flow and attribution across systems; maintain a clean, reliable funnel view.
Build and refine automated workflows that improve campaign efficiency and response time.
Partner with BDRs to maintain lead SLAs and deliver a seamless AQL handoff.
Develop and manage dashboards and reporting that clearly tie marketing programs to pipeline impact.
Identify friction points in the buyer journey and propose operational or process fixes.
Lead structured experimentation across channels and campaigns, sharing learnings and outcomes with the broader team.
Partner with Product Marketing, Content, and Sales to operationalize GTM campaigns and launches.
Support leadership with insights, forecasts, and weekly performance readouts.
Document systems, processes, and workflows to enable scale and transparency.

Requirements

5+ years of experience in B2B SaaS marketing, ideally cybersecurity or enterprise software.
Proven success executing and optimizing integrated campaigns that drive qualified pipeline.
Deep experience with HubSpot and Salesforce.
Interest in AI comfort exploring new tools to increase marketing efficiency, automation, and personalization.
Strong understanding of attribution, data quality, and marketing automation best practices.
Experience managing paid channels (Google Ads, LinkedIn, review sites like G2).
Detail-oriented with strong organizational and analytical skills - able to turn data into action.
A builder’s mindset: always looking for ways to improve workflows, consistency, and outcomes.
Excellent communicator who thrives in a collaborative, fast-moving, remote team environment.

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign managementdata analysisattributionmarketing automationlead scoringconversion rate optimizationA/B testingmulti-channel marketingperformance reportingworkflow automation

Soft Skills

detail-orientedorganizational skillsanalytical skillscommunicationcollaborationproblem-solvingleadershipadaptabilitycreativitystrategic thinking