Marketing Operations Specialist, HubSpot

Ntiva, Inc.

Marketing Operations Specialist at Ntiva, focused on optimizing marketing and sales processes. Collaborating with teams to enhance lead generation and maintaining CRM data integrity.

Posted 5/15/2026full-timeRemote • Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $80,000 per yearWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Collaborate with the sales team to improve sales productivity, including configuring automation workflows, sales sequences, and performance tracking.
Assist the sales team with tool troubleshooting and insights to drive performance.
Collaborate with sales and marketing teams to execute integrated processes that align sales and marketing around lead generation and conversion.
Monitor, analyze, and report on sales and marketing performance.
Maintain pristine CRM data by managing duplicate contact and company records, blocking spam domains from form submissions, and enforcing standards that protect database integrity and email deliverability.
Regularly audit active workflows to identify errors, stale automations, and broken logic. Ensure all automations remain aligned with current business processes, team structure, and referenced assets.
Manage round robin lead assignment workflows, ensuring rotations stay accurate as team members are added, removed, or change roles.
Set up, configure, and maintain marketing campaigns, including emails, workflows, and automation sequences. Implement user segmentation, monitor campaign performance, and build reports and dashboards that demonstrate ROI.
Provide training and support to sales and marketing teams on HubSpot and related tools.
Manage coordination, scheduling, and publishing digital content across platforms (blogs, website pages, video uploads, and social media).

Requirements

What you’ll need

Minimum of 3-5 years in sales or marketing operations, preferably in a technology-driven environment working at mid-to-enterprise-sized business.
Proficiency in setting up marketing automation, creating sales and marketing operations workflows, creating accurate reports, content staging, and CRM database management.
Advanced HubSpot expertise with the ability to confidently build, troubleshoot, optimize, and manage complex workflows, automations, reporting, lead routing, and CRM processes with minimal oversight.
You’re able to independently work with sales professionals and executives, to help troubleshoot and address various CRM adoption challenges.
You’re not afraid of learning how to use AI in your job.
Experience with Windows, Microsoft Office Suite, WordPress, and graphic design tools.
Proficiency in reporting, with a flair for presentation and storytelling.
Bachelor's degree in Marketing, Business Administration, or a related field (Bonus).

Benefits

Comp & perks

Medical, Dental and Vision coverage for employee and family
401k + company-matched contributions
Group Term Life and Accidental Death and Dismemberment coverage (company provided)
Short-Term (voluntary enrollment) and Long-Term Disability coverage (company provided)
Health Savings Account (HSA) Options / PPO Options
Employee Assistance Program
Paid Time Off (PTO) + Volunteer Time Off (VTO) + 8 Paid Holidays + 3 Floating Holidays
Education Reimbursement Program
Generous Employee Referral Program - cash bonus for successful referrals!
Dynamic Recognition and Rewards
Clear Promotion and Advancement Tracks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationsales operations workflowsCRM database managementreportinglead routingworkflow optimizationdata integrity managementuser segmentationcampaign performance monitoringdigital content publishing

Soft Skills

collaborationtroubleshootingindependent workpresentationstorytellingtrainingperformance analysiscommunicationorganizational skillsadaptability

Certifications

Bachelor's degree in MarketingBachelor's degree in Business Administration