Insights Analyst, Mobile Analytics

NPR

Insights Analyst supporting data-informed decision making for NPR's audience-centric app. Collaborating with teams to build engaging experiences that deepen daily habits and maximize revenue yield.

Posted 7/15/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $91,276 - $98,294 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in SQL, Google Tag Manager, and app analytics, with a strong ability to develop measurement plans and collaborate with stakeholders to enhance data infrastructure. Proficient in managing performance analytics across various digital platforms, ensuring data quality and effective reporting.

Highest-signal resume keywords

SQL ExpertiseGoogle Tag ManagerGoogle Firebase Data AnalyticsGA4 ProficiencyLooker Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLGoogle Tag ManagerGoogle FirebaseGA4BigQueryDataformExcelGoogle SheetsMeasurement PlansData Analysis

Soft Skills

CollaborationSelf-StarterStakeholder ManagementAdaptabilityTeam Culture Contribution

Tools & Technologies

Google Tag ManagerBigQueryLookerGoogle FirebaseGA4

Industry Keywords

Product AnalyticsDigital BehaviorData TrackingMeasurement PlansData Infrastructure

Tech Stack

Tools & technologies

BigQueryFirebaseSQL

About the role

Key responsibilities & impact

support product analytics needs for the NPR App, site, and video, and work closely with the Insights Sr Manager of product analytics.
develop and manage measurement plans for NPR's owned and operated platforms using Google Tag Manager, and QCing tags after implementation
independently write SQL queries to provide performance analytics across app, video, and website datasets
maintain primary relationships with stakeholders within Product to support daily analytics needs
partner closely with Data Products to consult on App dashboard and tool design based on stakeholder needs
partner with a sustainable system of self-service for app analytics
support diagnosing and resolving data issues
streamline scheduled queries, data summaries, and other infrastructure
write guides and documentation for app, video, and website analytics

Requirements

What you’ll need

2+ years demonstrated expertise in SQL and databases
Experience in BigQuery and/or Dataform
2+ years demonstrated expertise in Google Firebase data and app analytics
Proven expertise with GA4 or similar large, raw datasets of digital behavior.
2+ years experience making measurement plans for and QCing tags using Google Tag Manager implementation standards
Experience in Looker
Proficiency in Excel or Google Sheets, including writing complex formulas, validating data, and automated reporting.
Understanding of the life cycle of data tracking within videos, websites, and/or apps from tagging to analysis to inform measurement plans based on practical usage.
Proven experience working with technical teams in a successful cross-department collaborative environment, in particular creating and executing measurement plans for digital products
Proven expertise collaborating with team members and stakeholders to assess needs for dashboards and translating those needs into data infrastructure plans.
Ability to initiate work independently with little supervision, as well as in a collaborative team environment.
Self-starter with the ability to work in a constantly changing environment.
Eagerness to contribute to team culture, providing input on standards, stakeholder management, team resources, etc.

Benefits

Comp & perks

access to health and wellness
paid time off
financial well-being
medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings