Senior Insights Analyst, Mobile Analytics

NPR

Senior Insights Analyst focusing on data-driven app decisions for NPR, enhancing audience engagement and relationships. Collaborates with product teams to extract and visualize insights from complex datasets.

Posted 7/15/2026full-timeRemote • District of Columbia • 🇺🇸 United StatesSenior💰 $105,435 - $116,380 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SQL, Google Firebase, and GA4 for data analysis and experimentation, while effectively communicating insights to drive business decisions. Proficient in Excel and data visualization, with a strong ability to prioritize organizational needs and foster a culture of data-driven decision-making.

Highest-signal resume keywords

SQL ExpertiseGoogle Firebase Data AnalyticsGA4 Data AnalysisOptimizely ExperienceData Visualization Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLGoogle FirebaseGA4OptimizelyExcelGoogle SheetsData VisualizationExperimental DesignAutomated ReportingComplex Data Analysis

Soft Skills

Proactive CommunicationStakeholder Relationship BuildingIndependent LearningAnalytical ThinkingAdaptability

Industry Keywords

Data InsightsDigital Behavior AnalysisAudience InsightsBusiness Decision-MakingResearch Tools

Tech Stack

Tools & technologies

FirebaseSQL

About the role

Key responsibilities & impact

Driving critical insights based on analyses for the app product team
Create and own the experimentation process on our owned and operated platforms
Provide actionable insights and recommendations for a variety of groups across the organization
Independently write, implement quality controls, and train others to write complex SQL queries
Share technical expertise with co-workers and teammates
Work with internal teams on how they can best use data for decision-making
Prioritize incoming work based on knowledge of departmental and organizational strategy
Anticipate needs and develop research tools and reporting to address current and future business needs
Deliver recommendations with a clear connection to business decisions
Proactively communicate relevant insights to cultivate a learning culture across the organization

Requirements

What you’ll need

5+ years demonstrated expertise in SQL and databases
5+ years demonstrated expertise in Google Firebase data and app analytics
5+ years demonstrated expertise with GA4 or similar large, raw datasets of digital behavior
5+ years demonstrated experience in Optimizely or comparable tool
Ability to independently learn and understand new and complex data sources and integrate them with other data sets to create a complete analysis
Expert proficiency in Excel or Google Sheets, including writing complex formulas, validating data, and automated reporting
Skills in visualizing data, drawing conclusions, and explaining to a business audience
Excellent analysis and experimental design skills with a keen sense for data gaps and inconsistencies
Ability to assess organizational needs and prioritize requests based on the largest impact on the business
Proactive client and stakeholder communication, building trust and nurturing relationships to grow the culture of using audience insights
Deep domain knowledge, researching and following experts in the field to sustain and grow expertise
Excellent oral, written and visual communication skills, particularly at explaining complex quantitative information to non-technical audiences
Self-starter with the ability to work independently in a constantly changing environment

Benefits

Comp & perks

access to health and wellness
paid time off
financial well-being
medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings