Director, Marketing Strategy

NPR

NPR seeks a Director of Marketing Strategy to lead audience engagement and growth across shows and platforms. Requires 8+ years in marketing strategy and strong data-driven decision-making skills.

Posted 5/21/2026full-timeDistrict of Columbia • 🇺🇸 United StatesLead💰 $147,000 - $170,000 per yearWebsite

About the role

Key responsibilities & impact

Lead and develop a team of four Marketing Strategists.
Strengthen NPR’s relationships with audiences.
Apply a rigorous, data-driven approach to strategy.
Collaborate with various teams to align goals and ensure seamless campaign execution.
Define success metrics and optimize campaigns based on performance insights.
Guide the lifecycle of marketing plans and ensure insights improve future strategy.
Foster a high-performing, collaborative team environment.

Requirements

What you’ll need

8+ years of progressive experience in marketing strategy, audience development, or growth marketing.
3+ years of people management experience with a focus on coaching and developing high-performing teams.
Proven experience driving tune-in and engagement across audio/podcasting, text stories/web, video, and social media.
Deep expertise in managing the full audience lifecycle, turning casual consumers into loyal users or subscribers.
Hands-on experience driving growth for digital products (e.g., mobile apps) and subscription or membership-based models.
Demonstrated success in executing data-driven marketing campaigns with measurable retention and engagement results.
Expertise in establishing KPIs and conducting post-campaign analyses in partnership with analytics teams.
Experience managing complex stakeholder environments and building consensus across diverse departments.

Benefits

Comp & perks

Access to health and wellness
Paid time off
Financial well-being
Medical, dental, vision, life/ accidental death and dismemberment insurance
Long-term disability
Short-term disability
Voluntary retirement savings

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategyaudience developmentgrowth marketingdata-driven marketing campaignsKPI establishmentpost-campaign analysisdigital product growthsubscription modelsengagement metricsaudience lifecycle management

Soft Skills

team leadershipcoachingcollaborationstakeholder managementconsensus buildinghigh-performing team developmentcommunicationstrategic thinkingperformance optimizationrelationship building