
Growth Marketing Manager
NP Digital Brasil
full-time
Posted on:
Location Type: Remote
Location: Brazil
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About the role
- Define, plan, and execute the Growth Marketing strategy with analytical insight, predictability, and governance
- Ensure end-to-end campaigns focused on demand generation, qualified lead acquisition, and growth of the revenue pipeline (ARR/MRR)
- Design and optimize communication cadences, lead scoring, and CRM automation flows, with mandatory expertise in HubSpot, focusing on lead nurturing
- Maintain clear funnel visibility, tracking performance of leads, MQLs, opportunities, and conversion between stages, with a focus on CAC reduction and efficiency gains
- Build dashboards in BI tools (experience with Looker preferred), turning data into analyses and executive reports, plus actionable recommendations
- Translate data into business direction by monitoring performance KPIs, proposing A/B tests, and implementing continuous adjustments and improvements to optimize the customer journey and allocate resources across marketing channels based on ROI
- Connect growth initiatives to the business by working cross-functionally and closely with Sales and Product teams (SEO, Media, and Data) to identify bottlenecks and growth opportunities
- Define strategy, plan, and execute end-to-end growth marketing campaigns
Requirements
- Solid experience in B2B Growth Marketing
- Hands-on, in-depth experience with HubSpot
- Experience managing the funnel, demand generation, CRM, and marketing performance
- Experience with acquisition, nurturing, conversion, and pipeline acceleration strategies
- Familiarity with testing, experimentation, and continuous optimization of campaigns and customer journeys
Benefits
- Birthday day off
- Remote
- Paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B Growth Marketingdemand generationlead acquisitionlead nurturingCRM automationfunnel managementA/B testingcampaign optimizationperformance KPIspipeline acceleration
Soft Skills
analytical insightcross-functional collaborationcommunicationstrategic planningproblem-solvingadaptabilityleadershiporganizational skillsdata-driven decision makingresource allocation