NP Digital Brasil

Analyst

• Participate in kickoff meetings to align objectives, client context, and history to develop projects that deliver value
• Conduct diagnostics of the client's existing campaigns and creative assets
• Collaborate with the supervisor on media analysis and campaign planning
• Implement media campaigns defined in the plan, ensuring deadlines and quality standards are met
• Communicate with the client to clarify questions, deliver presentations, and provide project updates through the channels specified in the contract
• Create creative briefs based on best practices and the client's media strategy
• Monitor performance KPIs and perform optimizations as the project progresses
• Prepare weekly/biweekly/monthly performance reports according to the standard defined by NP specialists
• Participate in weekly/monthly results meetings with the client and supervisor to present reports, goals, and next steps
• Review deliverables with the assistant to prevent submissions that fall outside technical media standards and to ensure they respect the project scope

Performance Media Analyst

Growth Marketing

• Define, plan, and execute the Growth Marketing strategy with analytical insight, predictability, and governance
• Ensure end-to-end campaigns focused on demand generation, qualified lead acquisition, and growth of the revenue pipeline (ARR/MRR)
• Design and optimize communication cadences, lead scoring, and CRM automation flows, with mandatory expertise in HubSpot, focusing on lead nurturing
• Maintain clear funnel visibility, tracking performance of leads, MQLs, opportunities, and conversion between stages, with a focus on CAC reduction and efficiency gains
• Build dashboards in BI tools (experience with Looker preferred), turning data into analyses and executive reports, plus actionable recommendations
• Translate data into business direction by monitoring performance KPIs, proposing A/B tests, and implementing continuous adjustments and improvements to optimize the customer journey and allocate resources across marketing channels based on ROI
• Connect growth initiatives to the business by working cross-functionally and closely with Sales and Product teams (SEO, Media, and Data) to identify bottlenecks and growth opportunities
• Define strategy, plan, and execute end-to-end growth marketing campaigns

Growth Marketing Manager

SEO Marketing

• Develop a methodology for tracking technical SEO results
• Ensure the team meets delivery deadlines by creating solution plans with individual team members when necessary and defining delivery priorities
• Ensure continuous improvement of the technical quality of deliverables, focusing on increasing clients' health scores over time
• Serve as the technical reference/mentor for the team, supporting the development of technical SEO expertise and directly handling more critical or complex scenarios to ensure delivery quality, with an AI-driven approach
• Assist the team daily with technical questions
• Be responsible for onboarding new members of the technical SEO team
• Analyze team management data to identify wins, lessons learned, and areas for improvement
• Act as an interface between other teams, the client services team, and the technical SEO team, communicating relevant information as clearly as possible to support decision-making
• Introduce technological innovations within the company, promoting faster processes that deliver value
• Support SEO management in refining products and processes
• Attend sales/commercial meetings when required
• Implement SEO optimizations on client websites, especially in more complex scenarios

Performance Media Analyst

Growth Marketing Manager

Technical SEO Coordinator