Nox Health

Manager, Demand Generation – B2B

Nox Health

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $115,000 per year

Job Level

SeniorLead

About the role

  • Execute integrated demand generation campaigns to drive marketing-sourced and marketing-influenced pipeline
  • Build and optimize campaign plans across channels (email, paid media, webinars, events, partner campaigns, retargeting)
  • Translate ideal customer profiles and account targeting strategy into high-performing programs
  • Support ABM execution for named accounts and priority verticals
  • Coordinate account-specific plays in partnership with Sales
  • Own channel-level performance tracking and optimization (conversion rates, cost per lead, customer acquisition costs, pipeline efficiency)
  • Run A/B tests to improve engagement and conversion across the funnel
  • Monitor lead quality and work with Sales to improve lead routing, scoring, and follow-up
  • Partner with Marketing to produce high-performing campaign assets (ads, landing pages, email copy, webinar materials, one-pagers)
  • Maintain tight weekly alignment with Sales on pipeline targets and campaign performance
  • Support field enablement with campaign briefs, talk tracks, and follow-up sequences
  • Coordinate with Client Success and member activation teams when employer demand programs require downstream activation support

Requirements

  • 5–8+ years of B2B demand generation experience (enterprise preferred)
  • Bachelor’s degree in Marketing or related business degree; MBA or advanced business degree preferred.
  • Proven track record of driving pipeline through multi-channel campaigns
  • Strong understanding of ABM concepts and enterprise buyer journeys
  • Experience partnering closely with Sales teams
  • Strong analytical skills and comfort reporting on funnel metrics
  • Hands-on experience with marketing automation and CRM systems (e.g., HubSpot, Marketo, Pardot, Salesforce)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationcampaign optimizationA/B testinglead scoringpipeline efficiencyconversion ratescustomer acquisition costsaccount-based marketing (ABM)multi-channel campaignsanalytical skills
Soft Skills
collaborationcommunicationalignment with Salesfield enablementpartneringstrategic thinkingproblem-solvingleadershiporganizational skillsadaptability
Certifications
Bachelor’s degree in MarketingMBA or advanced business degree