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About the role
Key responsibilities & impact- Develop a deep understanding of NovoEd’s capabilities for new and existing products, identifying the benefits, differentiators, and value statements of each, and lead go-to-market efforts for them
- Identify dynamic market trends, the competitive landscape, and changing customer needs to help accelerate our growth
- Define user and buyer personas, prioritize their biggest challenges, define segments, understand purchasing behaviors, and research competing offerings
- Craft compelling enterprise messaging and positioning that excites and educates customers, and informs our unique product strategy
- Collaborate with product, sales, and marketing teams to build impactful demos and sales enablement materials
- Partner with product managers and developers to bring new features and products to market
- Lead cross-functional operational readiness teams to price, position, and sell new products
- Define and analyze the competitive landscape for new and existing products and partner with product managers to prioritize growth opportunities
Requirements
What you’ll need- Bachelor’s degree
- 7+ years of professional non-internship marketing experience
- Experience marketing solution-oriented SaaS businesses into large enterprises
- Experience in workforce education or marketing to Enterprise HR is highly desired
- Comprehensive B2B marketing skill set that includes branding, thought leadership, demand generation, digital, account-based marketing, communications, product marketing, and events
- Experience using data and metrics to drive improvements and show results
- Experience driving direction and alignment with cross-functional teams
Benefits
Comp & perks- Fun remote social events
- Annual in-person all-company meeting
- Paid Parental Leave
- Flexible vacation days
- Comprehensive health care coverage
- Phone, internet, work-from-home reimbursements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingbrandingthought leadershipdemand generationdigital marketingaccount-based marketingcommunicationsproduct marketingevents marketingdata analysis
Soft Skills
collaborationleadershipcommunicationstrategic thinkingproblem-solvingcustomer focuscreativityadaptabilitycross-functional alignmentmarket analysis
Certifications
Bachelor’s degreemarketing certificationsdata analysis certificationsdigital marketing certificationsproject management certificationsSaaS certificationsproduct marketing certificationscommunications certificationsleadership certificationsaccount-based marketing certifications