Senior Manager – Field & Customer Marketing
NovoEd
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Strategize, plan, and execute a portfolio of in-person and hybrid events, including micro-events, executive dinners, meetups, customer roundtables, partner events, and large-scale conferences and tradeshows.
- Develop compelling event programming rooted in industry trends, market research, and NovoEd’s positioning across products.
- Own end-to-end event execution, including messaging, visual identity, AV experience, speaker management, logistics, and pre- and post-event communications.
- Partner closely with Demand Generation and Sales to ensure alignment on target accounts, messaging, follow-up motions, and pipeline outcomes.
- Translate event experiences into reusable content assets such as webinars, case studies, thought leadership, social content, and sales enablement materials.
- Design and execute customer marketing programs that drive customer engagement, adoption, expansion, and advocacy.
- Build and manage customer-led events and programming, including user groups, customer roundtables, executive exchanges, and customer speakers at industry events.
- Partner with Customer Success, Product Marketing, and RevOps to identify the right customers, stories, and moments across the lifecycle.
- Develop scalable programs that foster community, peer learning, and customer connection—both online and in person.
- Identify and activate customer advocates for events, content, sales references, and partner initiatives.
- Define and communicate ROI and business impact for field and customer marketing initiatives using dashboards and performance data.
- Continuously test, iterate, and improve programs based on performance insights and qualitative feedback.
- Act as a frontline steward of the NovoEd brand, translating brand strategy and visual identity into memorable, high-quality experiences.
- Serve as a thought partner internally, bringing forward market signals, customer insights, and strategic themes observed in the field.
Requirements
- Bachelor’s degree in marketing, communications, hospitality, or a related field preferred.
- 4–8 years of experience across field marketing, events, and/or customer marketing (B2B SaaS experience strongly preferred).
- Proven ability to own programs end-to-end, from strategy through execution and measurement.
- Experienced events producer with strong attention to detail and operational rigor.
- Strong verbal and written communication skills; confident working with executives, customers, and partners.
- Comfortable working across Sales, Demand Generation, Customer Success, Product Marketing, and RevOps.
- Strong business acumen and analytical mindset; able to connect activities to pipeline and revenue outcomes.
- Ability to travel to support events.
- Creative, adaptable, and comfortable operating in a fast-moving, evolving environment.
- Collaborative team player with emerging leadership presence and the ability to influence others.
Benefits
- A collaborative, people-first work environment
- Paid parental leave
- Flexible vacation policy
- Comprehensive health care coverage
- Matching 401(k)
- Work-from-home reimbursement
- Phone and internet bill reimbursements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event planningevent executionprogram developmentcustomer marketingcontent creationdata analysisROI measurementperformance insightsB2B SaaSlogistics management
Soft skills
communication skillsattention to detailoperational rigorbusiness acumenanalytical mindsetcreativityadaptabilitycollaborationleadershipinfluence
Certifications
Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in hospitality